Smile.io
AUGUST 14, 2023
Discounts seem like a good business strategy, right? Well, it depends on how often you run discounts. Ever since Google first started tracking search results in 2004, the number of searches made for terms like “discount code,” “coupon,” and “online sale” have been steadily increasing, showing that from the time people started shopping online customers have been trying to get the most out of every dollar they spend.
Store Growers
AUGUST 2, 2023
Last Updated on August 3, 2023 Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Google said to wait because they were cooking up something. And Brand Lists are the result of that. The interesting thing is that the application of Brand lists is not just limited to Performance Max campaigns not.
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Wiser
AUGUST 14, 2023
Understanding your product’s position in the market is crucial for success, especially when it comes to price. But what exactly is price positioning, and how does it impact a product’s success in the marketplace? Price positioning refers to the process of determining where a product or service fits in relation to other offerings in the market, based on its price.
CPC Strategy
AUGUST 17, 2023
Streaming video is an increasingly popular and effective way of reaching modern viewers and is the ideal choice for brands that want to engage potential customers in the discovery phase of the consumer journey. Don’t believe us? Check out the latest stats on streaming audience behavior, engagement, and more!
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Retail TouchPoints
AUGUST 30, 2023
Nearly two-thirds of consumers ( 65% ) say they “love” fewer than three brands, according to a U.S.-based survey conducted by Dynata. Moreover, nine in 10 proclaim they do not love nor are loyal to a single brand. With customer behaviors and expectations changing so rapidly, it’s difficult to pinpoint what truly drives this lack of brand love and loyalty.
iVend
AUGUST 13, 2023
Retail is one of the most highly competitive sectors in the business world* – it’s a tough environment, with constant industry changes. Retail trends show that every year increasing numbers of retailers shut their doors for the last time**, impacting hundreds of stores and thousands of employees. Success in retail certainly doesn’t come easy. Retailers to succeed iVend has helped thousands of retailers to succeed Learn more about our smart retail technology platform.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
AUGUST 25, 2023
In this Family First Friday Episode, I show you the right way to start a dropshipping online store step by step. I’ll unpack the essentials of dropshipping, help you identify a profitable niche, and guide you to select reliable suppliers. You’ll also learn how to set up a compelling online store and make your first sales. What You’ll Learn How Dropshipping Works The Easiest Way To Find A Legit Dropship Supplier Types Of Dropshipping Businesses That You Should Avoid At All Costs
Store Growers
AUGUST 31, 2023
Last Updated on September 1, 2023 Google makes it very easy to run your first ad. Fill in your business details, link a credit card, add some text and maybe an image, and boom, your ad goes in front of thousands or millions of people. But after a while, you realize that Google is charging you for each click, but you’re not seeing any returns. Maybe some traffic, but no sales and certainly no revenue to pay for those ads.
Wiser
AUGUST 30, 2023
Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability. Building strong brand equity requires thoughtful planning and strategic execution.
Retail TouchPoints
AUGUST 31, 2023
As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying on cookies — and brick-and-mortar retailers are always looking for effective ways to entice people to visit their stores. To help solve both challenges, the Arity Private Marketplace (PMP) enables marketers to leverage driving behavior data to understand where and when consumers are driving and to reach them with relevant messaging before they even get behind the wheel.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
FastSpring
AUGUST 2, 2023
When TestDome was created, CEO and co-founder Mario Zivic knew the pre-employment testing software company wouldn’t be able to rely on domestic sales to succeed. “As a startup with only two or three people, it would be absolutely impossible to go international without this kind of platform.” Since choosing FastSpring as their merchant of record provider, TestDome has seen a lot — including steady growth around 30-40% per year pre-pandemic, hiring market fluctuations in the last few years, and in
Forrester eCommerce
AUGUST 28, 2023
Competition, economic conditions, and globalization are pushing companies to investigate ways and means to maximize their revenue and profitability. They are trying to achieve these objectives by reducing costs and increasing profits through revenue growth. Revenue growth is complex as it companies need to understand and balance multiple parameters to make it work.
My Wife Quit Her Job
AUGUST 30, 2023
Farfetch has been an online luxury shopping destination for women and men since the early 2000s. The premier platform offers an optimal solution for those seeking upscale brands while living far from luxury boutiques. But is Farfetch legit? Are their products authentic? In this Farfetch review, I’ll share everything you need to know about the platform, including how to initiate returns and ways to earn rewards while shopping.
SheerID
AUGUST 8, 2023
More Than 50 Top Brands Announce Exclusive Back-to-School Offers for Students and Teachers With SheerID
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Wiser
AUGUST 28, 2023
A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item in your inventory adds value to the customer and your business. Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience.
Retail TouchPoints
AUGUST 31, 2023
Generative AI may be generating buzz, but for tech-savvy retailers, AI is not a new technology. Conversational AI has been foundational to many customer experience technologies we now take for granted. Chatbots, Interactive Voice Response (IVR) and intent analysis can be used to collect information, accelerate responses, automate self-service options and augment an agent’s capabilities, while still other AI models have been in use to recognize trends and patterns in data that would be too massiv
RetailDive
AUGUST 31, 2023
The struggling department store will upgrade its tech, stores and customer experience, but is unlikely to follow rival Macy’s in leaving the mall.
Forrester eCommerce
AUGUST 28, 2023
Data is everywhere. What constitutes sensitive data for organizations today has greatly expanded in type and format. In my latest report, The State Of Data Security, 2023, we reviewed and analyzed Forrester survey data to identify the key data security trends of the year.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
My Wife Quit Her Job
AUGUST 17, 2023
If you have the right skills in today’s market, you can easily increase your monthly income or create a new source of passive income. In this post, I share 13 ways on how to make $5000 a month that are free or need less than $100 to start. Each side hustle idea on this list is in high demand and offers many benefits, such as low startup and overhead costs.
365 Retail
AUGUST 31, 2023
There can be no doubt about the impact that TikTok has had on the ecommerce industry in the UK. Last year, small businesses on TikTok contributed £1.63 billion to UK GDP, according to a report from Oxford Economics. And it’s not just the UK; millions of users around the world are buying directly from the videos they scroll though on a daily basis. TikTok has set the bar for customer expectations of what a smooth, content-led commerce experience should be like.
Wiser
AUGUST 21, 2023
No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course. But fear not, there are proven strategies that can aid in successfully showcasing your innovation to the world, creating a buzz, and ultimately increasing your revenue.
Retail TouchPoints
AUGUST 29, 2023
Today’s consumers rely on their smartphones for, well, just about everything, and Verizon recognizes just how important that connection is. That’s why the retailer and mobile service provider uses multiple technology solutions to create a personalized shopping experience at scale. And it’s a very large scale: on an annual basis, Verizon gets 48 million visits to its stores, 66 million visits to its call centers and engages in 22 million chats with customers, and the company employs 14,000 associ
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
RetailDive
AUGUST 30, 2023
The company, which was acquired by private equity firm The Stephens Group in 2014, is closing despite a recent $20 million investment by the firm.
Forrester eCommerce
AUGUST 29, 2023
Looking back on some of the most ingenious partnerships in history, you’ll inevitably think of Laurel and Hardy, Beavis and Butthead, John Lennon and Paul McCartney, and, now, David Holmes and Andre Kindness.
My Wife Quit Her Job
AUGUST 14, 2023
Today, I’m thrilled to have my friend Chase Diamond back on the show. Chase is the co-founder of Structured Agency, a top email marketing firm. But outside of email, he’s also a master of social media. In this episode, we discuss Chase’s recent success on LinkedIn where he went from 27K subs to over 220k subs in just eleven months reaching an astounding 100 million impressions.
RIS News
AUGUST 30, 2023
Before every child has walked through the doors for their first day of school, the unofficial end of summer has been ushered in by all things pumpkin.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
365 Retail
AUGUST 29, 2023
The Perfume Shop recently inaugurated its updated, experience-centric store at Festival Place in Basingstoke on August 25, 2023. This distinguished retailer, which celebrated its 30th anniversary in the previous year, continues to showcase a broad selection of the latest perfume launches, celebrity-endorsed fragrances, and iconic designer scents. Customers can also benefit from the expertise of a specialized in-store team offering professional advice.
Retail TouchPoints
AUGUST 31, 2023
Madewell has officially opened the doors to its redesigned flagship on 5th Avenue in New York City. The store is the denim brand’s largest, measuring in at 9,000 square feet, and features a new Denim Atelier space designed to offer “a new approach to the traditional fitting room.” The flagship is the latest Madewell store designed to “foster creativity” within a traditional retail space.
RetailDive
AUGUST 30, 2023
In a first for the retailers, Gap will sell a line including loungewear, pajama sets and intimate basics exclusively through the department store.
Forrester eCommerce
AUGUST 31, 2023
Accounts, buying groups, opportunities, oh my! Find out how they’re all connected in this week’s Saying Goodbye to MQLs blog.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
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