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As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. of total U.S. retail ecommerce sales — and 6.5% of all U.S.

Mobile 236
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Digitally Reinventing The Retail Store With Mobile

RTP blog

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience.

Mobile 300
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Convert your mobile browsers into buyers with these recommendations

GetElastic

Based on data from comScore there are five reasons mobile shoppers don’t convert: 2% — security concerns. According to the Nielson Norman group, “the first step to enabling comparison is providing consistent information for all comparable products or services. And not all journeys end with a conversion. Navigation.

Mobile 141
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How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

RTP blog

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

Mobile 150
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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

AI-powered personalized recommendations. Older generations of recommendation engines were good at identifying correlations between shoppers and products; however, this proved to be ineffective because shoppers were shown “cookie cutter” product options that didn’t factor in individual preferences. Mobile search optimization.

Mobile 321
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Inside JCPenney’s Transformation: A Data-Driven Vision and Future-Ready Tech Stack

Retail TouchPoints

billion for Neiman Marcus Group , and activist investors recently raised their bid to buy out Macy’s , according to the Wall Street Journal. For example, we added a “shop the look” feature, which, if I as a customer don’t know all the products JCPenney offers online, will make recommendations for things that go with each other.

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