Ecommerce Platforms

JULY 31, 2018

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. The Best Social Media Upgrades of 2018. Instagram TV (IGTV).

Social Media 187

Social Media Marketing Article Other 187

ROI Revolution

APRIL 10, 2023

Social media and search engine optimization (SEO) are two vital building blocks for any successful online marketing plan. But have you ever wondered what role an email marketing strategy can play in strengthening your social media and SEO efforts?

Social Media 78

Social Media SEO Marketing Multi-channel 78

Retail TouchPoints

APRIL 8, 2022

Chinese on-demand delivery platform Dada Group is beefing up its 415 Intra-City Shopping Festival, a sales event focused on quick delivery offerings taking place April 8-17, 2022. To reduce the expected pressure on delivery systems, Dada will put its new autonomous delivery service to use for the first time during the Festival.

Food and Beverages 224

Food and Beverages Electronics Events Mobile 224

Retail TouchPoints

APRIL 16, 2024

The HSN-style, free ad-supported TV (FAST) channel will give consumers expanded access to the content and creators of Amazon Live, which debuted in 2016 on desktop, mobile and Amazon’s Fire TV devices. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.

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Social Media Home Shopping Mobile Channel 130

Retail TouchPoints

MAY 14, 2024

Image courtesy Qurate) HSN and QVC are the indisputable OGs of live shopping, and their parent company Qurate Retail Group is making a concerted effort to bring the brands’ decades of expertise into new media channels. However, Amazon’s shift from a social media-style setting back into television is a sign of the preferences of U.S.

Social Media 285

Social Media eCommerce Channel Events 285

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

Social Media 256

Social Media Mobile Fashion Consumer 256

Email Audience

JUNE 8, 2022

Have you been hunting for the best social media scheduling tools to grow your business in 2022? Managing social media tasks takes skills, time, and effort from your team. A solid social media calendar can help bring structure. Plus, you might need a competent social media scheduling tool.

Social Media 59

Social Media Channel Article Management 59

Retail TouchPoints

MARCH 9, 2023

Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy. You’ve got to have great product and a great experience.”

Omnichannel 271

Omnichannel Social Media Mobile Channel 271

RTP blog

FEBRUARY 13, 2019

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

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Mobile eCommerce Retail Shopping Carts 150

365 Retail

MAY 30, 2023

As digital natives, Gen Z – those aged 10 to 25 – have been surrounded by technology, social media, mobile devices, and the internet their entire lives. So, as this tech-savvy generation continues to consume the most content, what do they really look for in a mobile app? Social Media Integration With 1.3

Mobile 73

Mobile Social Media Technology Information 73

ROI Revolution

NOVEMBER 13, 2019

Let’s start November’s Social Media Water Cooler with a social media advertising term you should know! So far, the tool has been used over 600 million times across Pinterest’s mobile apps and browser extensions. Thanks for joining us for the November 2019 edition of the Social Media Water Cooler!

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Social Media Presentation Information Recommendation 84

Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Join or Create a Facebook Group. Facebook Groups are underrated by marketers. That’s why eMarketer estimated that digital ad spending will grow to $191.01

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Kissmetrics

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Google Plus was Google’s fourth attempt at building a social media network. 5 Social Media Platforms That Replace Google Plus for Local Businesses.

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Social Media eCommerce SEO Information 254

Kissmetrics

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. In other words, businesses are actively pursuing customers across this social media platform, so it makes sense to build your own presence there.

Marketing 359

Marketing Social Media eCommerce Events 359

Retail TouchPoints

JUNE 10, 2022

Those younger generations are very eager and willing to spend their money digitally through online platforms and social media. “You better be prepared to be innovative and creative, because that group expects you to have variety,” said Kramer. Social Media Creates a Blueprint for Future Innovation.

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Social Media Channel Technology Customer 259

BigCommerce

SEPTEMBER 4, 2018

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

Retail TouchPoints

NOVEMBER 5, 2024

Additionally, several retailers are bucking the conventional wisdom of supermarkets seeking the widest possible customer base and instead are creating stores designed to appeal to specific ethnic or national groups via merchandise choices and even stores’ design.

Mobile 231

Mobile Operations Consumer Shopify 231

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live.

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Social Media Retail Events Channel 297

Retail TouchPoints

AUGUST 28, 2024

In fact, more than one-third of the world’s population already regularly spends time playing video games, whether it be via traditional console games like Call of Duty , in virtual environments like Roblox and Fortnite , playing mobile games like Candy Crush or Wordle or simply watching other gamers play on platforms like Twitch.

Games 193

Games Social Media Consumer Mobile 193

Kissmetrics

MAY 12, 2021

Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. To get the best results from your campaigns, some say it’s better to combine paid and free social media leads. Social media sites all provide PPC ads in varying forms.

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Social Media Events PPC Article 342

Retail TouchPoints

JULY 10, 2024

The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically. It’s not just about avoiding potential pitfalls.

Retail 219

Retail Social Media Point of Sale Information 219

Retail TouchPoints

SEPTEMBER 16, 2021

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? Many [social] purchases are very organic.

Consumer 294

Consumer Social Media Retail Multi-channel 294

Kissmetrics

OCTOBER 6, 2021

It’s a huge shift for social media marketers, so what can you expect cookieless paid social to look like? Social media sites, like Facebook and Instagram, however, are using a slightly different approach. Social media sites, like Facebook and Instagram, however, are using a slightly different approach.

Social Media 283

Social Media Travel Mobile Fashion 283

Ecommerce Platforms

DECEMBER 15, 2022

TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the hearts and minds of a generation, by allowing them to share videos quickly and easily with their peers. What is TikTok? An Introduction. It took Instagram a total of 7.7

Social Media 197

Social Media Download Channel Marketing 197

AcquireConvert

DECEMBER 15, 2020

That’s where social commerce and group buying comes in. That’s where group buying and social commerce come in to radically reduce your advertising budget in favor of social commerce. The numbers don’t lie: China’s E-Business Research Center reported the group buying market in China reached 34.89

Shopify 66

Shopify Merchant Services eCommerce Social Media 66

Kissmetrics

MARCH 15, 2021

Many of them have large followings on social media and loyal audiences on their websites. This can result in a spike in traffic and social media followers, but you’ll also have a seal of approval from industry experts. Blogging also gives you content to share on social media and helps you rank in search engines.

eCommerce 332

eCommerce Social Media Shipping Costs Merchant Services 332

Kissmetrics

JANUARY 21, 2021

The Clubhouse app is the newest social media network taking the internet by storm, one exclusive invitation at a time. Even Silicon Valley has jumped in on the hype, valuing the social media app at $100 million and receiving a reported $12 million investment from venture capital firm Andreessen Horowitz.

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Social Media Other Recommendation Download 311

Kissmetrics

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. How long does it take you to plan, shoot, edit, upload, and write a caption for a single post on social media? Social media is all about visuals.

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Social Media Arts Mobile Recommendation 321

Retail TouchPoints

SEPTEMBER 1, 2021

7 and 8, Afterpay will host an IRL drop experience integrating augmented reality technology from social media company Snap that will allow consumers to try items on and experience virtual worlds. From within, customers can activate the Snapchat AR try-on-experiences and tap to buy directly from their mobile phone.

Events 216

Events Social Media Payment Services Fashion 216

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.” In the U.S.

Retail 269

Retail Social Media Multi-channel Channel 269

Kissmetrics

FEBRUARY 23, 2021

By 2025, this group will reach a worldwide population of more than two billion. For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives.

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Social Media Marketing Technology Information 271

Retail TouchPoints

MARCH 30, 2022

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space.

Payment Services 295

Payment Services eCommerce Social Media Presentation 295

Kissmetrics

MARCH 18, 2021

If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Your customers are individuals, but they also belong to a group based on what year they were born. Run Paid Ads on Social Channels They Use the Most. They’re mobile-friendly, and 90 percent of them own smartphones.

Social Media 269

Social Media Reference Events Automotive 269

Kissmetrics

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. Mobile apps and e-commerce stores are big business. billion people use social media apps, and 77 percent of internet users ages 16-64 buy something online each month. Next, social media is another problem. Low-Code Websites.

Social Media 361

Social Media Payment Services eCommerce Multichannel 361

Retail TouchPoints

APRIL 29, 2024

As this was the first time the business had utilized a digital PR strategy, to ensure a fair assessment we implemented a Control Group analysis to compare the performance of the website targeted with link building to untouched control sections so we could accurately measure the difference in growth.

Social Media 295

Social Media Retail SEO Information 295

Kissmetrics

NOVEMBER 24, 2021

For mobile, 1-2 seconds is ideal. While it’s challenging to get organic links these days, there are several ways to get them, like: Social media: Create engaging social media posts that link back to your website and ask followers on Facebook, Twitter, Pinterest, and Instagram to do the same. Optimize for Mobile.

eCommerce 263

eCommerce SEO Social Media Mobile 263