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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. An omnichannel eCommerce platform (also known as a multi-channel eCommerce platform) helps address these challenges by acting as a centralized hub that brings together all of your sales channels.

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How The Vitamin Shoppe’s POS Upgrade is Leveling Up its Omnichannel Experience

Retail TouchPoints

Nearly 75% of consumers say the way they shop in stores has changed significantly over the past three years, according to Retail Systems Research (RSR). As an omnichannel retailer, “everything we do has to be even more omni,” explained Scott Devlin, CIO of The Vitamin Shoppe in an interview with Retail TouchPoints.

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Next-Gen Retail: Crafting the Ultimate Omnichannel Journey

Retail TouchPoints

Consumer expectations are at an all-time high, and retailers need to ‘wow’ customers at every single touch point or risk losing them. Achieving this is easier said than done: without data-centricity, enabling technologies and a digital-first company culture, creating a cohesive omnichannel experience is difficult (if not impossible).

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#RICE24 Solution Spotlight: Retasmart Makes Omnichannel a Reality

Retail TouchPoints

Retasmart is designed to enable retailers to unify all channels and experiences in one solution, allowing them to solve challenges related to inventory management, customer engagement, payment options, reporting and analytics, and multichannel retailing — all from a single platform.

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Shopify POS Go Aims to Expand Retailer Selling Reach

Retail TouchPoints

Ecommerce platform Shopify is now aiming to help retailers sell anywhere through its unified POS Go all-in-one retail hardware device for omnichannel sellers. This latest addition to Shopify’s offerings relies on the company’s point-of-sale software, which is designed to allow retailers to sell online and offline.

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Paper Store POS Upgrade Untethers Associates, Boosts Productivity

Retail TouchPoints

But a legacy point-of-sale (POS) system that lacked any kind of mobile functionality tied too many associates to cash wrap workstations — a major source of inefficiency during ongoing labor shortages in retail. That mandate was particularly urgent given The Paper Store’s brick-and-mortar growth strategy.

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Sweaty Betty Rolls Out Mobile POS Across 73 Stores

Retail TouchPoints

Women’s activewear and lifestyle brand Sweaty Betty has rolled out the mobile POS from NewStore in 73 stores across the UK and Ireland. By replacing its legacy POS with NewStore’s omnichannel cloud platform, the London-based brand can now run its entire retail operations via iPhone.

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