How Sephora Turned Order Fulfillment into a Loyalty-Builder
Retail TouchPoints
AUGUST 22, 2024
We even have to be ahead of customer trends in that regard.” To achieve that goal, fulfillment has to be embedded into other functional discussion areas, such as marketing and merchandising. “We The retailer even ran a flash shipping program as early as 2015. Curbside pickup soon followed BOPIS.
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