January, 2023

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Online Review Statistics You Should Know in 2023

Ecommerce Platforms

Online review statistics reveal some interesting insights into the power of social proof. In a world where consumers are growing increasingly less trusting of “traditional” advertising, reviews, testimonials, and genuine customer feedback has become extremely useful. Around 95% of customers say they typically read a review before buying a product. The chances are you’ve even checked out a few star ratings and testimonials yourself before buying something particularly valuable.

Consumer 197
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7 Best Link in Bio Tools for 2023

Ecommerce Platforms

Once upon a time, we used to hand out resumes. No longer. Now, we find people via their social media accounts. And when they say “link in bio,” that’s how we find out more about their bio, their portfolio, their work, and their availability. You might even say that today’s link in bio is like the modern-day version of a business card. So it’s worth doing right.

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E-commerce sales exceeded $1 trillion in 2022: report

RetailDive

Total digital retail commerce hit a record in Q4 last year, reaching $332.2 billion, according to Comscore.

eCommerce 145
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The Average Conversion Rate for Ecommerce And How To Top It | Salsify

Salsify

Just over two out of 100 customers will put items in their digital cart and actually make a purchase — specifically, 2.5%. This is the average conversion rate for ecommerce transactions, according to industry benchmark data from Kibo.

eCommerce 148
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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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Cybersecurity Risk Dashboards: No Value, Extreme Liability

Forrester eCommerce

In the last twelve months, “Risk Dashboards” became all the rage in cybersecurity with varied titles like “Risk Index,” “Security Baseline,” “Security Posture,” and “Risk Posture.” These dashboards appear in a vendor’s user interface and purport to help security programs improve. Some even offer coveted “benchmark data,” leaders can share with boards and executives.

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The Cybersecurity Impact of PCI DSS 4.0

Retail TouchPoints

Today, it seems cash is a thing of the past, with most shoppers leaning on credit cards or even mobile payment to complete transactions for both physical and online shopping. With the increase in these forms of payments, retailers are responsible for protecting their customers’ critical data from threat actors lurking around every corner, ready to siphon sensitive personal information.

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Yotpo Review and Pricing: What’s It All About? Reveal Pricing and Features

Ecommerce Platforms

Recent stats show that 93% of c ustomers say online reviews influenced their purchasing decisions. The bottom line: It’s a given that customers will read online reviews before deciding on a product Just look at popular online marketplaces, for instance. Most products display positive, negative, and mediocre reviews posted by real-life customers. Needless to say, glowing reviews help ecommerce businesses attract customers.

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HubSpot Payment Methods: A Perfect Guide to Choose HubSpot Payments Alternative

MakeWebBetter

What would be the ideal features of an exemplary payments tool to accept payments? Which payment gateways and online payment methods must it support? Does payment data automation have a role here? In this read, we answer the above and are going to explore the best alternatives to HubSpot payment methods. Besides this, we will [.] The post HubSpot Payment Methods: A Perfect Guide to Choose HubSpot Payments Alternative appeared first on MakeWebBetter.

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What Is Recommerce — And What Does It Mean for Brands? | Salsify

Salsify

Whether you’re in the market for a vintage clothing item, a deal on a refurbished gadget, or just something that catches your eye with a lower carbon footprint, you’re probably already familiar with the many benefits of recommerce.

Clothing 147
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Knowledge Capacity Building Requires Skills Development

Forrester eCommerce

Organizations often view knowledge management as a means to bridge a skills development gap. For example, your level-1 service desk agents may not have strong technical troubleshooting capabilities. To overcome the lack of technical skills, the organization sets out to capture knowledge from subject matter experts and make it available to level 1.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Deloitte: Retailers Should Prepare for ‘Holiday Hangover’ in 2023

Retail TouchPoints

While the 2022 holiday season was by all accounts a success, retailers may want to buckle down as they head into the new year: four out of 10 U.S. consumers reported that they experienced a worsening economic situation over the past year, and members of this group said it would take time for their concerns to subside even as economic stressors abate, according to Deloitte’s Global State of the Consumer Tracker.

Retail 322
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8 email marketing courses to take in 2023 (free and paid)

Omnisend

Reading Time: 8 minutes Why are email marketing courses so popular? That’s because email marketing offers numerous benefits for businesses. Email marketing can help boost sales, enhance customer engagement, create brand awareness, acquire new customers, reward customer loyalty, and so much more. That’s probably why marketers are still actively investing in this age-old marketing technique.

Marketing 157
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How To Start An Online Business in Canada (2023)

Ecommerce Platforms

Learning how to start an online business in Canada requires a reputable ecommerce platform , niche product ideas, and a suitable business structure for managing your business in the long term. Touting the 9th largest ecommerce market in the world, and revenues growing above $58 billion in 2021, it’s clear that there’s plenty of room for new businesses and ecommerce growth in the sector.

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Customer Loyalty Metrics: winning customers and influencing sales.

Omniconvert

This blog post delves deeply into the most crucial KPIs and metrics for customer loyalty. Get ready for formulas, examples, and a highlight reel of each metric. The post Customer Loyalty Metrics: winning customers and influencing sales. appeared first on Omniconvert Ecommerce Growth Blog.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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100 Add to Cart Buttons from Top eCommerce Retailers

GetElastic

Add to Cart buttons – they may be small, but no online retail store can do without them. Since these little, colorful clickables connect the product to the shopping cart, they are essential to the checkout process and ultimately, to your brand’s bottom line. It’s important for any ecommerce merchandiser to put some thought into their store’s Add to Cart button design.

eCommerce 148
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What The Justice Department’s Lawsuit Against Google Means For Marketers

Forrester eCommerce

Yesterday, the Justice Department and eight states sued Google, accusing the company of illegally abusing its monopoly on the technology that powers online advertising. According to the Department’s complaint, Google’s dominance enables the company to take at least $0.30 of every dollar spent using Google’s advertising technology.

Marketing 369
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What to Do Before Your Best Customer Ghosts You

Retail TouchPoints

Relationships can move fast. You meet for the first time, and there’s a spark. You feel like you’ve known each other for years, even though you’ve only spent a few hours together. You quickly get a sense of likes and dislikes, as well as what you have to offer each other. Over time, the relationship deepens, and you spend more time keeping each other happy.

Customer 317
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9 Best Product Page Examples To Inspire You in 2023 | Salsify

Salsify

A great product page has many parts: A short, detailed page title; high-quality images and video; detailed and accurate product descriptions; helpful customer reviews — and, most importantly, an engaging design to pull shoppers further along their buying journey.

Customer 147
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How To Start An Online Business in Canada (2023)

Ecommerce Platforms

Learning how to start an online business in Canada requires a reputable ecommerce platform , niche product ideas, and a suitable business structure for managing your business in the long term. . Touting the 9th largest ecommerce market in the world, and revenues growing above $58 billion in 2021, it’s clear that there’s plenty of room for new businesses and ecommerce growth in the sector. .

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Gross Merchandise Value – the ultimate measure of your sales volume

Omniconvert

In this blog post, we're breaking down what GMV is, how to calculate it, and, most importantly, how to use it to make your business more profitable. The post Gross Merchandise Value – the ultimate measure of your sales volume appeared first on Omniconvert Ecommerce Growth Blog.

Blog 147
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5 ways Target is pushing customer-driven innovations in omnichannel, grocery

RetailDive

Ease, joy and affordability are key pillars of the company's efforts to build on its “Targét” reputation, executives said at NRF’s Big Show.

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The Future of Localization is Here: Are You Ready?

Forrester eCommerce

Here’s a thought experiment to test if your organization is ready for the future of localization. When you think about your customer and employee experience (CX and EX), do you think about what it’s like in each of their languages? Or do you unconsciously assume a monolingual experience?

Customer 369
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Five Below Plans to Convert 400 Stores to Higher-Price Format

Retail TouchPoints

Five Below , the value retailer targeting the tween and teen markets, plans to open more than 200 stores during its fiscal year 2023, which ends in January 2024, and convert more than 400 stores to its higher-priced Five Beyond format. The ambitious store opening plans are in line with the retailer’s March 2022 announcement that it intends to open approximately 1,000 stores by its fiscal year 2025.

Marketing 313
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How To Build an Ecommerce Marketing Strategy | Salsify

Salsify

Marketing campaigns have been around in some form or another since at least the age of antiquity ( starting with fish sauce in 35 B.C. ).

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An In-Depth ShippingEasy Review: What This Shipping Solution Has to Offer

Ecommerce Platforms

Have you come across ShippingEasy before? If not, never fear because you're in the right place. This ShippingEasy review will explain everything you need about this platform. So, hopefully, by the end of this blog post, you'll have a better idea of whether this solution meets the shipping needs of your business. Does that sound good to you? Fab. Let's dive straight in!

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NPS Survey Template – get better answers, faster.

Omniconvert

Discover the many shapes and forms an NPS survey can take and the wonders it can work. The post NPS Survey Template – get better answers, faster. appeared first on Omniconvert Ecommerce Growth Blog.

Blog 148
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Uniqlo is banking on RFID tech to help drive international growth

RetailDive

The retailer is counting on digital innovation to help drive store growth in North America and Europe, according to Fast Retailing CIO Takahiro Tambara.

Banking 140
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A Day in the Life of a Knowledge Manager – A Cautionary Tale

Forrester eCommerce

Building a successful knowledge management practice to capture, share, and transfer institutional knowledge is more essential than ever. IT operations’ need to innovate, provide services globally, and improve employee experiences. Leading a knowledge management practice requires a unique set of skills, but what capabilities are essential for the early success of a knowledge manager?

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Amazon Receives $8 Billion Loan to Help Navigate Economic Headwinds

Retail TouchPoints

Amazon has reached an agreement with certain lenders for an $8 billion unsecured loan, according to a filing with the SEC. The loan is set to mature in 364 days, with an option to extend for another 364 days, and will be used for “general corporate purposes.”. “Given the uncertain macroeconomic environment, over the last few months we have used different financing options to support capital expenditures, debt repayments, acquisitions, and working capital needs,” said an Amazon spokesperson in a

eCommerce 311
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How To Build a Strategy for Digital Transformation | Salsfiy

Salsify

Technology has accelerated every part of the buying cycle, from one-click purchases to auto-refresh inventory.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.