December, 2023

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Free Returns Are Starting To Disappear

RetailWire

Post-holiday blues are setting in for many consumers who have received less than satisfactory gifts this season. The disappointment amplifies when they attempt to make returns, only to be confronted with unexpected return fees.

Gifts 119
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10 Do-it-yourself SEO Tips to Save Money

Practical eCommerce

With time and effort — not money — merchants of any size can improve organic search rankings. The post 10 Do-it-yourself SEO Tips to Save Money appeared first on Practical Ecommerce.

SEO 122
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The Backroom: Doug Stephens’ retail predictions for 2024

RetailDive

The retail and branding expert discusses the state of the consumer, the habits companies should leave behind in 2023 and what lies ahead in the new year.

Retail 105
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4 Key App Marketing Objectives you Can Nail with Video Content

Retail TouchPoints

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. The problem is, with so many options out there, how can you know which kind of video would be the best fit for your app?

Marketing 285
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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What I Learned About Sales Technology In 2023

Forrester eCommerce

This blog provides a 2023 year in review of the sales technology market, along with a view on how it will impact 2024.

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20 Open Source Ecommerce Platforms

Practical eCommerce

Open-source platforms are flexible, composable, and highly customizable. Here's the all-new update to our longstanding list. The post 20 Open Source Ecommerce Platforms appeared first on Practical Ecommerce.

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5 retailers that need a strong finish for the year

RetailDive

These retailers have borrowed heavily, delivered soft performance, seen substantial leadership turnover or operate in a heavily discretionary sector. Can they turn themselves around?

Retail 131
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How AI is Being Utilized in the Last-Mile Logistics Space

Retail TouchPoints

Last-mile logistics is a complex and complicated facet of the business world that requires orchestrating many moving parts, meeting tight deadlines and addressing the needs of multiple stakeholders. In addition, several external factors — from weather to traffic to a lack of available parking — can disrupt the process. To enhance efficiency and increase productivity, many last-mile logistics companies have been quick to take advantage of the benefits of artificial intelligence.

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More Than 30 Top Brands Announce Exclusive Holiday Offers for Last-Minute Shoppers in the Helping Professions with SheerID

SheerID

J.Crew, L.L. Bean, and M·A·C Cosmetics are among many brands celebrating the givers in our communities – teachers, medical professionals, first responders, and more – with these amazing holiday deals Portland, OR — December 5, 2023 — SheerID, the global leader in identity verification for commerce, used by hundreds of leading brands around the world, […] The post More Than 30 Top Brands Announce Exclusive Holiday Offers for Last-Minute Shoppers in the Helping Professions with SheerID appea

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Software AG webMethods: The Farewell Sale

Forrester eCommerce

Yesterday, I was surprised to learn that IBM is acquiring webMethods from Software AG (and also StreamSets, but I’ll focus on webMethods here). It surprised me for two reasons. First, private equity firm Silver Lake completed its acquisition of Software AG (previously a publicly traded company) on September 28.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Rob Gonzalez of Salsify: Reflections on the Last Decade of PIM | Salsify

Salsify

Rob Gonzalez is Salsify's chief marketing officer (CMO) and co-founder. His team drives market strategy, pipeline management, corporate marketing, retail network development, and strategic alliances. Previously, Gonzalez ran product management and marketing for Cambridge Semantics, another Boston-area startup.

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FastSpring at NAMM 2024!

FastSpring

Looking to be truly hands-on with the technology and tools needed to boost your career in the music industry? If so, join FastSpring at NAMM 2024 on Jan. 25–28, at the Anaheim Convention Center at booth 8200! We’d love to talk with you in person! The NAMM (National Association of Music Merchants) Foundation celebrates and promotes the intrinsic value of music education.

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Holiday Retail Trends 2023: Essential Insights for Online Brands & Retailers

Wiser

Analyzing the holiday retail trends of 2023 can illuminate the path forward for brands and retailers and clarify the steps they need to take to stay competitive. Data can help identify the promotional strategies that resonated with consumers, the products that flew off the virtual shelves, and the ones that didn’t. With this knowledge, brands and retailers can tailor their future strategies to align with consumer behavior and preferences.

Retail 147
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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyal

Retail 312
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Understanding email bounce: Definition, reasons and best practices

Omnisend

Reading Time: 7 minutes Email bounces can sabotage your marketing efforts and stain your business reputation. Maintaining a low bounce rate is key to achieving high email deliverability and keeping potential domain blacklisting at bay. In this article, we help you understand the root cause of email bounce and offer best practices to avoid such mishaps blocking your email marketing outcomes.

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The Future Of ITSM And ESM

Forrester eCommerce

The enterprise and IT service management market is heading in an interesting direction. As the platforms continue to expand in their capabilities, organizations make substantial investments to ensure that they get the most from their service management platform.

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Top Trends in Ecommerce To Watch in 2024 | Salsify

Salsify

2023 brought explosive ecommerce expansion and sales of nuclear proportions — a total predicted valuation of $6.3 trillion, accounting for more than 21% of retail sales, per Shopify. But was your performance (K)enough to rattle the metaphorical theater of your competitor next door?

eCommerce 158
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Why FastSpring is a Great Complementary Solution for your Existing Video Game MoR Integration

FastSpring

If you’re selling video games direct-to-consumer (DTC), there’s a good chance you may be taking advantage of a “merchant of record” payment platform like Xsolla and others. Merchants of Record are a great choice for video game companies because they allow you to offload the complexity of payments, fraud, global taxes, and more so you can spend your team’s time on making great games.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Should You Be Using a Crowdsourcing Solution?

Wiser

Store audits play a pivotal role in ensuring the retail experience is consistently high quality, and that your brand is represented the way you intend. They aid in the monitoring of product availability, pricing accuracy, promotional execution, and overall store cleanliness. Regular audits can be instrumental in identifying areas for improvement and in implementing necessary changes.

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Mastercard Data: Holiday Sales Climb 3.1% YoY

Retail TouchPoints

Preliminary data for the period from Nov. 1 to Dec. 24 showed a 3.1% year-over-year increase in both online and in-store retail sales, according to the Mastercard SpendingPulse , which measures sales across all forms of payment and is not adjusted for inflation. The data also excludes automotive sales. In September 2023 , Mastercard had forecast a 3.7% increase for this period.

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NRF updates crime report to address faulty numbers

RetailDive

The group said it didn’t realize an outside assessment of organized retail crime had used an old NRF estimate of total inventory loss, including loss unrelated to theft.

Retail 131
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AWS’ Silent Nod To FinOps

Forrester eCommerce

Last week, Amazon.com VP and CTO Werner Vogels closed out re:Invent 2023 with his keynote address on “The Frugal Architect” This wasn’t the first time, Vogels introduced this topic. In fact, it was a theme he originally introduced in 2012 that revolves around architecting with cost in mind.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Product Photography Tips and Tricks | Salsify

Salsify

Product pages act as a digital shelf. Shoppers can’t see or touch a product before they buy, so they rely on high-quality photos, videos, and descriptions to influence their decisions.

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Thrift Store Shopper Sells $3.99 Vase for Over $100K

RetailWire

In a small Goodwill store in Hanover County, Virginia, thrift store shopper Jessica Vincent spotted an unusual green and burgundy striped vase with a price tag of only $3.99. This thrift store find would eventually net her over $100,000.

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How Logistics Companies Can Keep up With Consumer Delivery Demands

RIS News

In logistics, staying ahead means embracing technology. Even if that means making financial investments, these usually pay off, resulting in streamlined operations, lower overhead, and improved staff satisfaction.

Consumer 112
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3 Things Connected TV Can Do that Linear Can’t

Retail TouchPoints

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50% , according to Neilsen. But it’s not that people aren’t watching TV; it’s just that they are no longer watching it the way they used to: streaming is rapidly taking over and now represents nearly 39% of total TV usage.

Channel 286
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Sears is a shell of its former self. So why is it reopening some stores?

RetailDive

The retailer, which once boasted some 3,500 stores, has slowly whittled down its footprint. But recent openings likely don’t signal a turnaround.

Retail 131
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European Tech Spend Bounces Back In 2024

Forrester eCommerce

2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.

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10 Strategies To Reduce Your Shopping Cart Abandonment Rate | Salsify

Salsify

You’ve done audience research and created campaigns that target your ideal market. You’ve captured consumer interest, guided them to your website, and prospective buyers have put your products into their digital shopping carts.

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Microsoft and TomTom Partner To Create Conversational AI Assistant for Cars

RetailWire

TomTom has announced that it will be partnering with Microsoft to create a fully integrated AI-powered conversational automotive assistant for the global automobile industry.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.