November, 2023

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My Top Ecommerce Tools for 2024

Practical eCommerce

Any list of helpful ecommerce tools would be extensive. Here are five must-haves per our correspondent. The post My Top Ecommerce Tools for 2024 appeared first on Practical Ecommerce.

eCommerce 113
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Stay Off Santa’s Naughty List: Four Ways To Responsibly Design Experiences This Holiday Season

Forrester eCommerce

Practice inclusive design this holiday season to unlock on long-term benefits. Here are four ways to implement responsible design.

B2C 458
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Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?

RetailDive

The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges.

Retail 114
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Online Shopping Is the Winner During Thanksgiving Weekend

RetailWire

Thanksgiving Weekend drew online shoppers more than ever this year.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Shining a Light on a Growing Ecommerce Threat: Chargeback Fraud

Retail TouchPoints

As online commerce continues to surge, chargeback fraud victimizes more and more retailers. Experts report that chargebacks will cost merchants over $100 billion in 2023, and false claims and abuse of the chargeback process are a growing threat to merchants. And yet many retailers remain unaware of chargeback fraud and its harmful impacts on business revenues.

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How AI is set to transform the retail industry

365 Retail

How AI is redefining the retail experience Artificial intelligence (AI) has the potential to change the day-to-day work of retail professionals in a range of roles. While the potential behind the technology is significant, AI is a polarising subject. Some believe it will transform our lives and be the key to the future of retail. The extreme counterpoint is that AI could take over the world in a matrix-style machine coup.

Retail 111

More Trending

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Your Data Culture Is DOA

Forrester eCommerce

In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, datasets, and insights. Don't miss out on gaining a competitive advantage by revitalizing your data culture.

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The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

RetailDive

The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.

Marketing 129
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What Is Inclusive Marketing? | Salsify

Salsify

Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at least one reason why inclusive marketing practices are gaining increased traction all over the marketing world.

Marketing 158
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Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results

Retail TouchPoints

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. They are being challenged with growing ad fraud in digital campaigns and a slowing economy. The result is a growing need to optimise digital campaigns to ensure they are reaching the right consumers and delivering legitimate traffic to their websites.

Marketing 302
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Shipping Dangerous Goods 101: A Guide for Brands

ESW

In today’s global marketplace, brands are constantly expanding their reach to connect with customers everywhere. With this expansion comes challenges, such as the shipping and handling of products classified as dangerous goods. Ingredients and materials, including alcohol and lithium-ion batteries, fall under this category and are present in many everyday products.

Shipping 157
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Trade body urges vapers and ex-smokers to respond to govt consultation

TalkingRetail

As the government’s consultation on the vaping sector reaches its final days, the Independent British Vape Trade Association (IBVTA) has unveiled new exclusive research that shows the potentially damaging impact were the government to move forward with “excessive restrictions” on the sector. New research commissioned from leading market research company Opinium of 6,000 UK adults.

Marketing 121
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VMware Customers: Brace For Impact

Forrester eCommerce

October 30, 2023 came and passed — the date that marked the end of Broadcom’s fiscal year and the promised close for its $61 billion VMware acquisition. In anticipation of that timing, VMware shareholders were given until October 23 to decide whether to accept Broadcom shares at $142.

Customer 461
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17 Free Web Design Tools, Fall 2023

Practical eCommerce

Every quarter we publish a rundown of new, free digital design tools. This installment includes color palettes, UX design, presentations, fonts, and more. The post 17 Free Web Design Tools, Fall 2023 appeared first on Practical Ecommerce.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How To Navigate the New Path To Purchase in Ecommerce | Salsify

Salsify

Ecommerce sales are reaching unprecedented growth. Bolstered by a banner 2020, online sales growth slowed briefly in 2021 and 2022, but according to research firm Forrester , it now accounts for more than 15% of total market share — the second-highest level in history.

eCommerce 158
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For the Holidays, a Reliable and Seamless Shopping Experience is Supported by Observability

Retail TouchPoints

For many ecommerce brands, stress-testing their digital systems in preparation for the holidays is an essential ritual. Retailers need to ensure their systems can scale to upcoming seasonal traffic spikes like Cyber Week so they can capture the attention and wallet share of the numerous consumers hunting online for deals. However, while the holiday shopping rush comes with significant opportunity — Cyber Monday 2023 alone is estimated to generate $13.7 billion in sales revenue — it also comes wi

eCommerce 290
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More Than 50 Top Brands Announce Exclusive Offers For Veterans Day with SheerID

SheerID

More Than 50 Top Brands Announce Exclusive Offers For Veterans Day with SheerID

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Kohl’s and Target went deep into beauty shop-in-shops. How does that impact the holidays?

RetailDive

Three years after inking deals with Sephora and Ulta, both retailers say they’re reaping the benefits. Here’s why the category could give them a boost this season.

Retail 116
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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To Build A GenAI-Powered Business App, You Need More Than An LLM

Forrester eCommerce

If you believe the headlines, large language models (LLMs) will magically reinvent how generative AI (genAI)-powered business applications get built: “Just jam your knowledge into a fine-tuned, vector-embedding, prompt-engineered large language model from one of the big players.” Things just aren’t that easy.

Customer 461
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Custom GPTs for Marketers

Practical eCommerce

Custom GPTs can generate logos, web layouts, content analysis, brand messaging, and much more. The post Custom GPTs for Marketers appeared first on Practical Ecommerce.

Customer 122
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Product Title Optimization Tips (With Winning Examples) | Salsify

Salsify

Your product titles are often the first thing a shopper sees, whether that’s in the search results or at the top of your product page. If the title doesn’t convey the right information quickly, you could lose a potential customer's interest — maybe forever.

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Inside the Online Bookstore Building a ‘Model for Small Businesses to Compete with Amazon’

Retail TouchPoints

As its power and reach have grown, countless companies have tried to take on Amazon , but few have succeeded. It wouldn’t be precisely accurate to count Bookshop.org among the successful conquerors, since its 1% market share of print book sales is dwarfed by Amazon’s approximately 50% (by some estimates, it’s even more). But for many in the book industry, the platform’s very existence is a victory.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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ISE 2024 is ‘Your Destination for Innovation’ in Pro AV and Systems Integration

365 Retail

Integrated Systems Europe (ISE) will return to Barcelona (30 January – 2 February 2024) as the most comprehensive exhibition for the pro AV and systems integration sectors and is set to raise the bar once again. Mike Blackman, Managing Director, Integrated Systems Events said, “Without a doubt, ISE is ‘Your Destination for Innovation’, and we will prove that this is not just a claim.

Workshop 111
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What to expect this Black Friday, Cyber Monday

RetailDive

Retail sales and seasonal budgets this year are expected to rise, but consumers anticipate buying fewer gifts with less bang for their buck.

Gifts 131
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Orbiting Back On A Year of Generative AI, As We Slingshot Ourselves Into the Future

Forrester eCommerce

A year after the release of ChatGPT, we take a look back on where it all started started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.

Customer 440
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Cadbury’s Secret Santa Postal Service returns in time for Christmas

TalkingRetail

Cadbury is bringing back its “Secret Santa Postal Service” for Christmas 2023 – supported by an advertising campaign that aims to reach 97% of the UK population. For six weeks in the run-up to Christmas Eve, the Cadbury Secret Santa postal service will be promoted through digital and static posters nationwide, with the aim of.

Retail 112
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Shopping Habits: Millennials vs. Gen X | Salsify

Salsify

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s drastically impacting their shopping habits.

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Rebag, ThredUp Join Forces to ‘Push the Boundaries of the Secondhand Market’

Retail TouchPoints

Luxury accessory resale site Rebag and online resale platform ThredUp have announced a multi-faceted partnership to bring their clienteles closer together and enhance both companies’ circularity efforts. Rebag customers can now resell gently worn items on ThredUp to earn Rebag shopping credit, and ThredUp customers can now shop select Rebag inventory directly on Thredup.com. “Industry collaboration is key to building a more sustainable future for fashion, and Rebag and ThredUp have a share

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Goldsmiths Unveils Upsized and Revamped Showroom at Birmingham’s Bullring

365 Retail

Goldsmiths a member of the Watches of Switzerland Group , recently reopened its showroom at the Bullring shopping centre in Birmingham. This reopening marks a significant expansion and renovation of the outlet. The enhancement of the showroom underscores the Bullring’s status as a key shopping destination in Birmingham, the UK’s second-largest city The revamped boutique, now occupying an impressive 8,000 square feet, spans two levels.

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Kohl’s CEO shifts focus back to stores: ‘The digital business is really what’s bringing us down’

RetailDive

The department store notched more declines in Q3. But store comps were stronger, thanks in part to its Sephora partnership, and margins grew.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.