Forrester Omnichannel

NOVEMBER 5, 2014

In the Age of the Customer , consumers are increasingly empowered. They decide where, when, and how they engage with organizations as they shop. European consumers are using multiple devices along their path to purchase and almost a quarter are buying online from outside their home market. This is a growth opportunity for retailers in larger eCommerce markets where online retail sales growth is slowing.

Retail 102

Retail Mobile Omnichannel eCommerce Marketing 102

Dynamic Yield

NOVEMBER 18, 2014

Published this year, each of these books offers a unique approach to the new paradigm shift in personalization. The post 5 Marketing Personalization Books Every Marketer Must Read appeared first on Dynamic Yield.

Books 53

Books Marketing eCommerce 53

Creating a Website Today

NOVEMBER 7, 2014

When you think about e-commerce, you probably picture a store online that is constantly promoting new deals, products, services, and so forth. eCommerce involves a lot more strategy from a marketer’s point of view. Even though some marketers are looking towards other markets for big gains, the e-commerce market has tons of potential. Internet businesses are easy to start and still booming according to these facts and statistics.

eCommerce 41

eCommerce Mobile eCommerce Merchant Services PayPal 41

Retalon

NOVEMBER 29, 2014

Originally Published on PA Times. In the past 5 years there have been several trends that have changed the way retailers operate their businesses. Many of them have to do with how consumers use technology to make a purchase. Pure e-commerce retailers have gained momentum causing brick-and-mortar retailers to re-think and re-design their online channels.

Fulfillment 32

Fulfillment Channel Shipping Costs Retail 32

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

Operations

Dynamic Yield

NOVEMBER 26, 2014

Because Google is such a data-driven company we were able to combine their data with personas and storytelling to implement an agile process. The post Buyer Legends Book Interview: Best-selling Authors Jeffrey & Bryan Eisenberg with Anthony Garcia appeared first on Dynamic Yield.

Books 52

Books Marketing 52

Dynamic Yield

NOVEMBER 18, 2014

Sales results are not just about Black Friday. The battle is about access to the most insightful data that will convert consumers well into the new year. The post 7 Black Friday Mistakes to Avoid on Your Ecommerce Site appeared first on Dynamic Yield.

eCommerce 39

eCommerce Consumer 39

Dynamic Yield

NOVEMBER 26, 2014

Because Google is such a data-driven company we were able to combine their data with personas and storytelling to implement an agile process. The post Buyer Legends Book Interview: Best-selling Authors Jeffrey & Bryan Eisenberg with Anthony Garcia appeared first on Dynamic Yield.

Books 28

Books Marketing 28

Dynamic Yield

NOVEMBER 19, 2014

New Capability Eliminates Coding and Leverages Machine Learning to Provide More Engaging Landing Pages. The post Dynamic Yield Launches Next-generation Landing Page Builder appeared first on Dynamic Yield.

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Dynamic Yield

NOVEMBER 20, 2014

New Capability Eliminates Coding and Leverages Machine Learning to Provide More Engaging Landing Pages. The post Dynamic Yield Launches Next-generation Landing Page Builder appeared first on Dynamic Yield.

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28

Dynamic Yield

NOVEMBER 18, 2014

Sales results are not just about Black Friday. The battle is about access to the most insightful data that will convert consumers well into the new year. The post 7 Black Friday Mistakes to Avoid on Your Ecommerce Site appeared first on Dynamic Yield.

eCommerce 28

eCommerce Consumer 28

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Dynamic Yield

NOVEMBER 18, 2014

Published this year, each of these books offers a unique approach to the new paradigm shift in personalization. The post 5 Marketing Personalization Books Every Marketer Must Read appeared first on Dynamic Yield.

Books 28

Books Marketing eCommerce 28

Dynamic Yield

NOVEMBER 11, 2014

86% of customers say that personalization influences their purchases. The power of real-time personalization for the consumer and the marketer is a win-win situation. The post The Reason Real-time Optimization and Personalization is a Retail Game Changer appeared first on Dynamic Yield.

Games 28

Games Retail Consumer Marketing 28

Dynamic Yield

NOVEMBER 12, 2014

86% of customers say that personalization influences their purchases. The power of real-time personalization for the consumer and the marketer is a win-win situation. The post The Reason Real-time Optimization and Personalization is a Retail Game Changer appeared first on Dynamic Yield.

Games 28

Games Retail Consumer Marketing 28

Dynamic Yield

NOVEMBER 4, 2014

The post The Dynamic Yield Landing Page Builder appeared first on Dynamic Yield.

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Technology

Dynamic Yield

NOVEMBER 19, 2014

The post Data Feeds appeared first on Dynamic Yield.

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