Dynamic Yield

FEBRUARY 12, 2015

Armed with the right set of tools, marketers can harness the power of data, ultimately leading to more successful optimization initiatives. The post A Contextual-Bandit Approach to Website Optimization appeared first on Dynamic Yield.

Marketing 53

Marketing 53

Dynamic Yield

FEBRUARY 2, 2015

You can easily misinterpret web analytics data. Analytics ninjas go beyond the What to uncover the Why and How of taking your business to the next level. The post Why Most Marketers Fail at Web Analytics appeared first on Dynamic Yield.

Marketing 52

Marketing 52

Dynamic Yield

FEBRUARY 18, 2015

Conversion optimization can be a very powerful process, but it’s easy to get carried away by the methodology. Here's how to choose the right optimization objective. The post Choosing the Right Conversion Optimization Objective appeared first on Dynamic Yield.

Conversion Optimization 28

Conversion Optimization 28

Dynamic Yield

FEBRUARY 19, 2015

Conversion optimization can be a very powerful process, but it’s easy to get carried away by the methodology. Here's how to choose the right optimization objective. The post Choosing the Right Conversion Optimization Objective appeared first on Dynamic Yield.

Conversion Optimization 28

Conversion Optimization 28

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

Operations

Dynamic Yield

FEBRUARY 11, 2015

Armed with the right set of tools, marketers can harness the power of data, ultimately leading to more successful optimization initiatives. The post A Contextual-Bandit Approach to Website Optimization appeared first on Dynamic Yield.

Marketing 28

Marketing 28

Dynamic Yield

FEBRUARY 2, 2015

You can easily misinterpret web analytics data. Analytics ninjas go beyond the What to uncover the Why and How of taking your business to the next level. The post Why Most Marketers Fail at Web Analytics appeared first on Dynamic Yield.

Marketing 28

Marketing 28

Dynamic Yield

FEBRUARY 22, 2015

The post Dynamic Yield for eCommerce appeared first on Dynamic Yield.

eCommerce 28

eCommerce 28