September, 2015

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Beyond Language & Payments: Website Localization Must-Haves For Global eCommerce

Forrester eCommerce

Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing websites must localize effectively or risk damaging the reputation of their brands and stifling growth.

eCommerce 218
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How to Excel with Dynamic Recommendation Strategies

Dynamic Yield

Make sense of the various recommendation strategies and understand how to use them intelligently to maximize marketing ROI. The post How to Excel with Dynamic Recommendation Strategies appeared first on Dynamic Yield.

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Improve Key KPIs & Meet Yearly Goals with Predictive Analytics

Retalon

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their objectives for 2015. Each retailer has its own unique set of KPIs that are used to evaluate the growth and success of the organization. Retailers need to pick the right KPIs based on the outcome they want to achieve or their strategic goals.

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Global Smartphone Subscribers Surpassed Feature Phone Subscribers in 2014

Forrester eCommerce

Last year, the number of smartphone subscribers in the world surpassed the number of feature phone subscribers. We expect the share of people using smartphones to grow at a rapid pace through 2020, when 87% of all mobile subscribers will have a smartphone. Several factors will drive this trend, including the falling average selling price of smartphones, the increasing availability of low-cost data plans, greater 3G penetration, and the continued rise of mobile messaging apps, social media, mComm

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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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Patience: the Holy Grail of Optimization Success

Dynamic Yield

Extracting useful meaning from optimizations requires persistence and patience on the part of every marketer. Here's why. The post Patience: the Holy Grail of Optimization Success appeared first on Dynamic Yield.

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Improve Key KPIs & Meet Yearly Goals with Predictive Analytics

Retalon

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their objectives for 2015. Each retailer has its own unique set of KPIs that are used to evaluate the growth and success of the organization. Retailers need to pick the right KPIs based on the outcome they want to achieve or their strategic goals.

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How to Excel with Dynamic Recommendation Strategies

Dynamic Yield

Make sense of the various recommendation strategies and understand how to use them intelligently to maximize marketing ROI. The post How to Excel with Dynamic Recommendation Strategies appeared first on Dynamic Yield.

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Patience: the Holy Grail of Optimization Success

Dynamic Yield

Extracting useful meaning from optimizations requires persistence and patience on the part of every marketer. Here's why. The post Patience: the Holy Grail of Optimization Success appeared first on Dynamic Yield.

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Free eBook: Shopping Cart Abandonments – An $18B Opportunity

Dynamic Yield

Effectively Reduce Abandonments at Every Step of the Customer Journey. The post Free eBook: Shopping Cart Abandonments – An $18B Opportunity appeared first on Dynamic Yield.

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Shopping Cart Abandonments: An $18B Opportunity

Dynamic Yield

Effectively Reduce Abandonments at Every Step of the Customer Journey. The post Shopping Cart Abandonments: An $18B Opportunity appeared first on Dynamic Yield.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Download the eBook: Shopping Cart Abandonments – An $18B Opportunity

Dynamic Yield

The post Download the eBook: Shopping Cart Abandonments – An $18B Opportunity appeared first on Dynamic Yield.