Sat.Aug 15, 2020 - Fri.Aug 21, 2020

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It’s Never The Data Breach, It’s Always The Cover Up

Forrester eCommerce

The obstruction of justice and misprision of a felony charges levied against Joseph Sullivan, former Uber CSO sent shockwaves through the cybersecurity community. CSO/CISOs rightfully wondered what these charges mean in terms of their own culpability for decisions made on the job. CSOs and CISOs handle sensitive data, make difficult decisions, and consider their responsibility […].

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Choosing a tool to invest your time and hard-earned money in can be a tough decision, so we're here to help you evaluate Klaviyo vs. MailChimp. Klaviyo vs. MailChimp. Whether your goal is to grow your eCommerce store, establish more meaningful relationships with customers or automate your marketing efforts, both Klaviyo and MailChimp are great eCommerce marketing tools

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How to Use Events to Optimize Your Facebook And Google Ads

Kissmetrics

Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google.

Events 363
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2020 Guide to Holiday Planning

BigCommerce

A successful holiday strategy is the key to competing during the busiest time of year.

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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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Marketplaces Make Their Mark In The Channel

Forrester eCommerce

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Put simply, the future business buyer will look more and more like a consumer.

Channel 537
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Q2 Results: Target Boosts Online Sales 195%, Walmart’s Grow 97%

Retail TouchPoints

Retail industry giants Target and Walmart continued to benefit from their status as essential retailers equipped with strong e-Commerce operational capabilities in Q2. In good news for their bottom lines, both retailers achieved significant sales growth, both online and in-store, while also improving margins. Target achieved a record-setting 24.3% increase in comp sales for the three months ended Aug. 1, 2020, rising from $18.2 billion last year to $22.7 billion this year.

eCommerce 300

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Announcing Our 2020 Make it Big Ecommerce Conference

BigCommerce

We’re back — and bigger than ever.

eCommerce 412
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Pandemic-Era CDOs Represent The Whole Team: Not “Offense” Or “Defense”

Forrester eCommerce

If one more industry pundit tells me that the chief data officer (CDO) role has shifted from defensive to offensive positioning, I just might scream — or get pretty offensive myself. It’s not about offense and defense. One team is not running off the field as the other runs on (as I envision the metaphor). […].

Other 498
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$88.9 Million Sale Of Sur La Table Will Keep 50 Stores Open

Retail TouchPoints

The sale of cookware and cutlery retailer Sur La Table to Marquee Brands and CS C Generation for $88.9 million has been approved by a judge in the U.S. Bankruptcy Court in Trenton, N.J. The buyers agreed to keep at least 50 retail locations in operation. The joint venture’s bid bested the $61 million stalking horse offer from Fortress Investment Group that Sur La Table had lined up in tandem with its bankruptcy filing in July.

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318: How To Rank An Ecommerce Store In Search With Jeff Oxford

My Wife Quit Her Job

Today I’m thrilled to have Jeff Oxford on the show. Jeff runs an SEO Company called 180marketing.com where he helps ecommerce stores rank their sites in search. He specializes in ecommerce companies, and he is actually the number one recommended SEO on Ecommerce Fuel. In this episode, we will pick his brain on how to rank physical products in Google.

eCommerce 156
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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An Agency Vs Freelancer Developer: Which One To Choose To Develop Your Online Store

MakeWebBetter

Whether you are going to build a new website or a complex software application, getting started is not easy. In fact, finding the right partner for your work is conceivably the most important and hardest part of the entire process. In this era of modern technology and day to day advancement, the world has shown […]. The post An Agency Vs Freelancer Developer: Which One To Choose To Develop Your Online Store appeared first on MakeWebBetter.

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Data Insights Bear Fruit For The Food Industry

Forrester eCommerce

The pandemic has impacted individual companies and industries very differently. Restaurants have been closed, while grocery stores have been overwhelmed with demand. Those who have capitalized on the opportunity by expanding their e-commerce have shifted into high gear, with revenue growth to match. To discuss some of the opportunities and challenges facing the grocery industry, […].

eCommerce 468
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Moxie Concierge Offers Digital Guidance To Struggling Online Consumers

Retail TouchPoints

Many e-Commerce customers experience frustration, confusion and hesitation, which often lead to missed opportunities and increased bounce rates. Moxie’s solutions are designed to locate these pain points and deploy relevant information to struggling users. Retailers can use this approach to anticipate potential customer uncertainty or other issues, and to offer proactive help that can ease the path to purchase.

eCommerce 279
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Ecommerce Mobile Apps: Are They Right for You?

ecomdash

Is an ecommerce mobile app right for your retail business? We review the pros and cons of ecommerce apps and who should use them, including how much they cost. The post Ecommerce Mobile Apps: Are They Right for You? appeared first on Ecomdash.

Mobile 143
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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An Honest Aliscraper Review (Aug 2020)

Ecommerce Platforms

Any ecommerce store owner that wants to sell high-quality dropshipping products that yield a large profit margin will need to do some digging around. There are plenty of automated dropshipping solutions around that can help with that. But, it can still feel a bit daunting for the uninitiated. One such product is AliScraper. Its domain name was only registered earlier this year (April 2020), so it’s a pretty new kid on the block.

eCommerce 129
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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Gong’s Latest Round Launches Revenue Intelligence Into CRM’s Orbit Gong announced $200 million in Series D funding, following its $65 million Series C round in December of last year. Its $2.2 billion valuation undeniably validates revenue intelligence as an important technology category that helps companies harness the power of data and insights across a range of revenue-generating […].

Marketing 360
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Even Amid COVID-19 Concerns, Halloween Offers Safe Scares (And Retail Opportunities)

Retail TouchPoints

Anticipation of Halloween is growing among consumers, many of whom are viewing the celebration as a way to relieve stress and achieve a sense of normalcy after months of COVID-19 restrictions and uncertainties. That’s good news for retailers offering products in key categories such as decorations, costumes and candy, although merchants will need to adapt both their marketing and their assortments for a largely contact-free holiday.

Retail 266
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The 7 Best Things to Sell on Etsy for New Sellers in 2020

SellBrite

So you want to sell on Etsy. You consider yourself a little creative. And, hey, it wouldn’t hurt to make a bit of money on the side. Maybe it would even becomes a full-time job at some point. But what’s the best thing to sell on Etsy? People shop on Etsy to find something new and unique, which makes it a high-opportunity marketplace for those who are willing to get creative.

Jewelry 133
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The strategy behind turning department stores into warehouses

RetailDive

Rumors are circulating about Amazon converting vacant department store space into fulfillment centers — a move experts say would round out its omnichannel approach.

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Brands Must Evolve From Wholesale Suppliers To Partners

Forrester eCommerce

Brands have been reviewing and revamping their digital commerce strategies for some time. With consumers forced online during pandemic lock downs across the globe, this focus on digital has only magnified. But digital commerce opportunities are not created equal for brands. Some brands are seeing significant growth in their direct to consumer business and grappling […].

Consumer 339
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Deloitte Acquires Keytree Tech Consultancy

Retail TouchPoints

Deloitte has announced its intention to purchase the business and assets of Keytree , a technology consultancy that offers services including data analytics, cloud and robotic technologies, and a suite of products and managed services. The Keytree skills base will bolster Deloitte’s implementation of a range of SAP solutions that are designed to help customers with their key digital transformation projects.

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Tropicana unveils new pack design for on-the-go range

TalkingRetail

Tropicana is rolling out a new design for its on-the-go juice range to “give it a modern look”. The new design is running across Tropicana’s 250ml £1 price-marked packs and £1.40 300ml bottles in Original Orange, Smooth Orange, Orange and Mango, Multivitamin, and Pressed Apple flavours. Tropicana said the new design will enhance on-shelf visibility.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Gap San Francisco flagship to close permanently

RetailDive

The store in the city's historic Flood Building, and another in the Embarcadero Center, won't be spared the retailer's tough fleet reductions.

Retail 144
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Knowledge management solutions are powerful but choosing the right one is hard.

Forrester eCommerce

Since the start of the pandemic, customer service organizations are doubling down on their investments in knowledge management because these solutions: Empower customer service agents to deliver successful outcomes. One of the top three drivers of customer service success is agent knowledge. The early days of knowledge management focused on streamlining access to curated content. […].

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What COVID-19 Supply Chain Disruptions Teach Us About Procurement

Retail TouchPoints

The COVID-19 pandemic has brought about some of the most dramatic supply chain disruptions in living memory. In the U.S. alone, reports showed individual states resorting to bidding wars over scarce PPE and other essential medical supplies. We watched as toilet paper shortages led to public fist fights and madcap heist adventures, with examples in the latter category ranging from the merely ambitious to the thoroughly absurd.

Supplies 260
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5 Ways to Create the Optimal Customer Experience on Your Website

Omniconvert

How many times have you experienced the frustration of getting a very delayed service in a restaurant? Well, such frustrations. The post 5 Ways to Create the Optimal Customer Experience on Your Website appeared first on ECOMMERCE GROWTH Blog.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Kellogg makes ‘back to school’ memorable with personalised boxes

TalkingRetail

Kellogg is offering customers the chance to create a personalised “back to school” cereal box sleeve, in a move designed to turn the return of school into a “memory making moment”. The initiative is running until 30 November and works by shoppers collecting codes from three promotional packs of Kellogg’s breakfast favourites – including Coco.

Customer 133
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Introducing The Forrester Tech Sustainability Framework

Forrester eCommerce

The high-tech and telecommunications industries are under increased scrutiny for their impact on the environment. The fact is that technology is often ecologically abusive in its manufacture, operation, and afterlife. Organizations in every vertical must seriously consider their role in sustainability, as it has become an important criterion for customers.

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Alibaba Boosts Revenue 34% To $21.8 Billion In Q2

Retail TouchPoints

Benefiting from the digital surge accelerated by COVID-19, Alibaba Group saw a 34% increase in year-over-year revenue, reaching $21.762 billion (U.S.). The retail giant also solidified its position in its home country of China, adding 16 million annual active consumers in Q2 for a total of 742 million. During the quarter, Alibaba also increased its number of mobile monthly active users (MAUs) in China by 28 million , reaching a total of 874 million.

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Modell's brand sold to owner of Dressbarn, Pier 1 IP

RetailDive

The sporting goods retailer's trademarks and other assets sold for $3.6 million after it filed for bankruptcy and moved to liquidate its stores.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.