My Wife Quit Her Job

SEPTEMBER 4, 2018

When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from Google Adwords still represents a significant chunk of our monthly revenues. But here’s the thing about Google Adwords or any “query based” advertising platform. While your ads can be extremely profitable, the amount of customers you can possibly reach is limited by the number of searches for your targeted keywords.

eCommerce 224

eCommerce Article Customer 224

Optimizely

SEPTEMBER 6, 2018

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? If you’re not careful, a first purchase could be a one-time purchase. And with it, your chances of getting buyers to return and make a repeat purchase go out the window, leaving you with a non-existent customer loyalty strategy.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Omniconvert

SEPTEMBER 5, 2018

As seen through the eyes of someone who actually buys stuff online I have piled up 5 eCommerce Retention strategies to help guys/gals like you (eCommerce managers, that is) draw in and *keep* gals (and guys) like me. But let me start with this, though: I’m guilty as charged. I’m a huge, monstrous eCommerce […]. The post Top 5 Customer Retention strategies for your eCommerce website appeared first on eCommerce Growth Marketing Blog.

Customer Retention 129

Customer Retention eCommerce Customer Blog 129

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . But do you also know what you shouldn’t be doing? Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

Operations

Forrester eCommerce

SEPTEMBER 5, 2018

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. This is not a question of delighting customers as an endgame or some fluffy sense of emotional attachment; this is a crass and clear story of financial risk. Taking a step […].

Customer Experience 868

Customer Experience Customer Automotive Banking 868

My Wife Quit Her Job

SEPTEMBER 7, 2018

I don’t know why but Google seems to go out of its way to make sure that you lose money when advertising on their Adwords platform. Not only is the interface overly complicated but there are so many bells and whistles that even experienced advertisers can get confused. It also doesn’t help that Google offers “free consultations” to show new users how to waste even more money than they could on their own.

eCommerce 156

eCommerce 156

Ecommerce Platforms

SEPTEMBER 6, 2018

This Kooomo review takes a look at all the critical features that principally set it apart from the rest, the pricing structure for different types of users, and finally, overall suitability. Commercial transactions conducted electronically over the web. That’s the basic definition of ecommerce today. And so it has been for close to three decades. Fair enough.

Payment Services 166

Payment Services eCommerce Payments eCommerce Platforms 166

Forrester eCommerce

SEPTEMBER 5, 2018

Eighty-six percent of CX professionals we recently surveyed say that the ROI of CX isn’t well established in their firm. Yikes! To be fair, building a CX business case can be hard. And even when you’ve built one, you may discover that it’s not compelling enough and therefore you miss out on the funding you […].

Customer 392

Customer 392

Omnisend

SEPTEMBER 4, 2018

Omnisend is excited to present our brand-new infographic on our Ecommerce Email Marketing Statistics for 2018. We analyzed data from over 128,000 email campaigns and automated emails sent by 7,200 brands (more than 964 million emails in total) using Omnisend’s ecommerce marketing automation platform. 7 takeaways from Omnisend’s ecommerce email marketing statistics: While cart abandonment emails still perform the Read more The post Ecommerce Email Marketing Statistics 2018 [Infographic] app

eCommerce 150

eCommerce Marketing eCommerce Marketing Presentation 150

My Wife Quit Her Job

SEPTEMBER 5, 2018

Recently, Andrew Youderian and I took an epic 5 day camping trip in the wilderness of Montana. There was very little internet so we decided to record a few podcasts along the way. This episode is part 1 of a 3 part series where we discuss the other side of entrepreneurship and our views on balancing happiness, wealth and the keys to success. What You’ll Learn Our views on the balance between business success, life and happiness How we invest our money What’s your magic “number&

Books 120

Books eCommerce Other Marketing 120

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

A Better Lemonade Stand

SEPTEMBER 3, 2018

Find out the best remote ecommerce jobs on the market, the skills & experience required to get them & some ecommerce jobs you’ve never heard of before! The post Remote Ecommerce Jobs: Finding the Perfect Career in Ecommerce appeared first on A Better Lemonade Stand.

eCommerce 128

eCommerce Marketing 128

Forrester eCommerce

SEPTEMBER 6, 2018

FinTech is white hot. Venture capital and private equity firms just can’t get enough of it. You’re probably thinking FinTech has been hyped for years now, but Q2-2018 turned out to be the largest quarter of private investment dollars we’ve seen in this category – EVER. FinTech is a parent category of technology that includes […].

Technology 210

Technology Customer 210

Omnisend

SEPTEMBER 6, 2018

If you’re running your own store on WordPress, you know how important it is to have great WooCommerce follow up emails. There’s an amazing amount of value you can get for your ecommerce store by setting up automated follow up emails. And that’s what we’ll be looking at today. But just in case you’re not Read more The post WooCommerce Follow Up Emails: 12 Best Practices and Examples appeared first on Ecommerce Marketing Automation | Omnisend.

WooCommerce 148

WooCommerce eCommerce Marketing eCommerce Marketing 148

Fastr

SEPTEMBER 7, 2018

The demand is high for the next best thing in the ecommerce world. Late 2018 and 2019 is going to be all about […]. The post Interactive Content: What You Need To Know appeared first on Zmags.

eCommerce 100

eCommerce 100

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Omniconvert

SEPTEMBER 3, 2018

Valentin Radu’s Life Journey Some stories are just too amazing not to share – and Valentin Radu’s is definitely one of the best. When he heard Valentin’s story, my colleague, Chase, thought that this would make for a great discussion topic. So, he drew Valentin aside in our backyard at Omniconvert, and together, they […]. The post Valentin Radu’s Success Journey appeared first on eCommerce Growth Marketing Blog.

Definition 113

Definition Blog eCommerce Marketing 113

Forrester eCommerce

SEPTEMBER 4, 2018

B2B marketers get it. They know they need to operate across their sales and marketing silos to get beyond portfolio-centric campaigns to connect with buyers via specific, contextually relevant content that engages customers across the entire life cycle. The question is no longer why. The question is how. That’s why I am excited about the sessions […].

Marketing 199

Marketing B2B Customer Operations 199

Omnisend

SEPTEMBER 7, 2018

Black Friday is the high-time for sales for ecommerce stores, meaning you’ll need to make sure you have the best Black Friday email examples and templates to ensure your success. Of course, we all know the main problem with Black Friday email marketing: the astronomically high level of competition. It seems like every online store, Read more The post The All-Time Best Black Friday Email Examples & Templates appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce Marketing 138

eCommerce Marketing eCommerce Marketing 138

Retail Technology Review

SEPTEMBER 5, 2018

Figures from the Office of National Statistics (ONS) have revealed that online spending continued to increase to reach a new record proportion of all retailing at 18.2% in July 2018, equalling the amount spent in UK department stores.

Department Stores 98

Department Stores Retail eCommerce Internet Retail 98

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Omniconvert

SEPTEMBER 2, 2018

Is anybody out there? We hope so because we are lining up all our ducks in a row [err, our features] and we are starting to communicate them to all you optimizers out there. August was a good month for reflection. And we’ve been reflecting on the fact that we haven’t been talking much to […]. The post New in Omniconvert: August edition appeared first on eCommerce Growth Marketing Blog.

Blog 112

Blog eCommerce Marketing 112

Forrester eCommerce

SEPTEMBER 7, 2018

In today’s fast-paced world, you’d be hard-pressed to find an IT shop that isn’t at least experimenting with Agile. The pressure for IT to accelerate and innovate faster than ever before is real. But it’s not just IT that is feeling the heat. In most firms, every leader in every function is under pressure to […].

Information 186

Information Customer 186

ROI Revolution

SEPTEMBER 4, 2018

Maintaining Margin in a Marketplace-Heavy World with Plow & Hearth Director of Digital Acquisition, Jessica Thompson. The ROI Revolution Ecommerce Marketing Summit has put together a stellar lineup this year! Stacked with savvy industry veterans discussing a wide range of topics including Amazon, email marketing, Facebook, Q4 prep, attribution, and marketplace margins, this event is sure to provide you with the knowledge to solve the problems that retail, brand, and ecommerce executives ali

Events 100

Events Shipping Costs SEO eCommerce 100

TradeGecko

SEPTEMBER 5, 2018

With their recent addition of multi location inventory capabilities , Shopify has given its merchants the ability to display inventory by store location. Among other things, this will allow Shopify merchants to have a greater degree of control over how they manage stock levels across various Shopify POS and non-POS locations, from which locations they fulfill online orders, and simplify how they process returns in Shopify enabled stores.

Shopify 97

Shopify Multichannel Merchant Services POS 97

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Sailthru

SEPTEMBER 4, 2018

The Retail Personalization Index is an exhaustive research project and long before it was even close to completion, we identified our favorite takeaway: The scores are significantly higher this year. At Sailthru, we’ve always considered personalization to be a crucial business strategy. But between our research with Forbes , where 39% of marketers admitted to thinking of personalization as a mere tactic, and last year’s scores, we weren’t sure enough companies agreed with us.

Recommendation 95

Recommendation Jewelry Shopping Carts Mobile 95

Forrester eCommerce

SEPTEMBER 7, 2018

Multicloud is a real and increasingly strategic customer choice rather than an accident of poor or nonexistent planning. We all know that; I’ve written about it before. Vendors of cloud tools and solutions are clearly aware of the multicloud trend too, and are moving to position themselves to best advantage. But there’s a problem: For […].

Customer 170

Customer 170

Retail Technology Review

SEPTEMBER 5, 2018

Omnia Retail, the pricing and online marketing automation software provider, has launched in the UK with a dedicated London office.

Marketing 107

Marketing Retail Internet Retail 107

Omniconvert

SEPTEMBER 5, 2018

As seen through the eyes of someone who actually buys stuff online I have piled up 5 eCommerce Retention strategies to help guys/gals like you (eCommerce managers, that is) draw in and *keep* gals (and guys) like me. But let me start with this, though: I’m guilty as charged. I’m a huge, monstrous eCommerce […]. The post Top 5 Customer Retention strategies for your eCommerce website appeared first on eCommerce Growth Marketing Blog.

Customer Retention 90

Customer Retention eCommerce Customer Blog 90

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

TradeGecko

SEPTEMBER 5, 2018

With their recent addition of multi location inventory capabilities , Shopify has given its merchants the ability to display inventory by store location. Among other things, this will allow Shopify merchants to have a greater degree of control over how they manage stock levels across various Shopify POS and non-POS locations, from which locations they fulfill online orders, and simplify how they process returns in Shopify enabled stores.

Shopify 87

Shopify Multichannel Merchant Services POS 87

Forrester eCommerce

SEPTEMBER 6, 2018

For Artificial Intelligence In Healthcare, The Quadruple Aim Isn’t Just A Goal — It’s A Requirement There is enormous excitement around using artificial intelligence in healthcare, and at the same time, there is growing consensus among healthcare organizations (HCOs) to focus on the “quadruple aim.” This includes improving the customer experience, driving better outcomes, lowering costs, […].

Customer Experience 170

Customer Experience Improvements Customer Technology 170

Wiser

SEPTEMBER 6, 2018

It’s that time again. The holidays are upon us, and if you’re in the retail space, that means a bulk of your yearly sales could happen in the next few months. Are you ready? In a bid to say “Yes! I am definitely ready!” it seems that retailers are ramping up their seasonal marketing earlier every year, with holiday displays making appearances in October, September, and August.

Consumer 84

Consumer Definition Retail Marketing 84

ESW

SEPTEMBER 3, 2018

International eCommerce has grown dramatically in recent years, and the trend is likely to continue. That’s a real opportunity for brands looking to grow. Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS