Sat.Nov 25, 2023 - Fri.Dec 01, 2023

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Shipping Dangerous Goods 101: A Guide for Brands

ESW

In today’s global marketplace, brands are constantly expanding their reach to connect with customers everywhere. With this expansion comes challenges, such as the shipping and handling of products classified as dangerous goods. Ingredients and materials, including alcohol and lithium-ion batteries, fall under this category and are present in many everyday products.

Shipping 157
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A Mobile Milestone for Christmas 2023

Practical eCommerce

This holiday season, more U.S. online shoppers will purchase on smartphones than desktops. It's a first. The post A Mobile Milestone for Christmas 2023 appeared first on Practical Ecommerce.

Mobile 104
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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

This is Part 3 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Looking for even more data and insights to power your approach? Check out Part 1, which focused on improving CX and Part 2, which focused on empowering store associates. Touchland is more than just a hand sanitizer brand — it’s a self-care brand, according to Andrea Lisbona, the company’s Founder and CEO.

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How To Navigate the New Path To Purchase in Ecommerce | Salsify

Salsify

Ecommerce sales are reaching unprecedented growth. Bolstered by a banner 2020, online sales growth slowed briefly in 2021 and 2022, but according to research firm Forrester , it now accounts for more than 15% of total market share — the second-highest level in history.

eCommerce 158
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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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Walmart is widening the gap with Amazon in grocery e-commerce, report finds

RetailDive

The retailer's share of the online grocery market will expand to nearly 27% by the end of 2024, while Amazon’s will slip to 18.5%, according to Insider Intelligence.

eCommerce 107
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. Trade promotions are directed toward the intermediaries involved in the distribution process, such as wholesalers, distributors, or retailers.

Consumer 146

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17 Free Web Design Tools, Fall 2023

Practical eCommerce

Every quarter we publish a rundown of new, free digital design tools. This installment includes color palettes, UX design, presentations, fonts, and more. The post 17 Free Web Design Tools, Fall 2023 appeared first on Practical Ecommerce.

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507: Budget-Friendly Ecommerce Tips That Will Double Your Sales With Chris Shaffer

My Wife Quit Her Job

Today, I have my good friend Chris Shaffer on the show. Chris works with Scott Voelker over at Brand Creators, and he consults with dozens of e-commerce companies and owns a bunch of his own as well. Chris always brings a unique perspective on what’s working in e-commerce, and he’s the type of guy who always gets his hands dirty. In this episode, we discuss what’s working and how to maximize your marketing budget.

eCommerce 196
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Orbiting Back On A Year of Generative AI, As We Slingshot Ourselves Into the Future

Forrester eCommerce

A year after the release of ChatGPT, we take a look back on where it all started started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.

Customer 430
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Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Retail TouchPoints

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Remember the Black Fridays of yore? Frenzied masses lined up in the cold, then a stampeding rush to be the first to get at the discount TVs? Well, those days seem to be largely gone, and likely for the better — I don’t think anyone misses what was once an annual bodily injury count on the Saturday after Black Friday.

Games 265
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Webinar Recap: Practical Applications of AI in Retail

Fastr

For a deep-dive into AI’s significance in the retail industry, Fastr CTO, Ryan Breen, and JRNI SVP of Engineering, Yuan Cheng, joined forces for our latest webinar, Practical Applications of AI in Retail.

Webinar 147
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7 Items To Buy In Bulk And Sell Individually For A Profit

My Wife Quit Her Job

If you want to sell physical products online but don’t have the budget for private labeling, buying items in bulk for resale is an excellent strategy. Buying in bulk cuts down on per-item costs, provides volume discounts, and often includes free shipping. In this post, I’ll outline seven items you can purchase in bulk and resell individually to achieve a healthy profit margin.

Jewelry 214
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OpenAI Has Five Possible Paths To Monetization

Forrester eCommerce

What OpenAI’s Future Monetization Model Might Mean For The Company — And For You OpenAI has been all over the news recently, for all the wrong reasons. A dramatic showdown between members of the board of directors, company executives, investors, and even employees caught everyone’s attention.

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Record Cyber Monday Sales Carry Glad Tidings for the Season

Retail TouchPoints

Consumer spending on Cyber Monday surpassed initial projections to reach $12.4 billion — both a 9.6% year-over-year increase and the biggest online shopping day of all time , according to Adobe Analytics. Monday’s sales capped off a banner Cyber Week, which saw record spending every day from Thanksgiving through Cyber Monday and brought in a total of $38 billion in sales overall (up 7.8% YoY).

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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What Is Inclusive Marketing? | Salsify

Salsify

Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at least one reason why inclusive marketing practices are gaining increased traction all over the marketing world.

Marketing 158
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Trade body urges vapers and ex-smokers to respond to govt consultation

TalkingRetail

As the government’s consultation on the vaping sector reaches its final days, the Independent British Vape Trade Association (IBVTA) has unveiled new exclusive research that shows the potentially damaging impact were the government to move forward with “excessive restrictions” on the sector. New research commissioned from leading market research company Opinium of 6,000 UK adults.

Marketing 121
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How GenAI Is Impacting The Social Tech Landscape

Forrester eCommerce

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend.

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Vivaia Tests Physical Retail Waters with Second U.S. Pop-Up

Retail TouchPoints

Photo courtesy Vivaia Photo courtesy Vivaia Photo courtesy Vivaia Photo courtesy Vivaia Photo courtesy Vivaia Photo courtesy Vivaia Celeb-favorite footwear brand Vivaia has opened its second U.S. pop-up shop, at the Glendale Galleria in Los Angeles. The 500-square-foot store will be open Nov. 24 to Dec. 31, 2023. The eco-friendly brand aims to “redefine women’s footwear” with its range of shoes made from recycled plastic and designed for comfort without sacrificing style.

Retail 256
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Custom GPTs for Marketers

Practical eCommerce

Custom GPTs can generate logos, web layouts, content analysis, brand messaging, and much more. The post Custom GPTs for Marketers appeared first on Practical Ecommerce.

Customer 122
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Art of Pricing: A Guide for Amazon Sellers to Maximize Sales and Profit

Algopix

Embarking on the intricate and ever-evolving journey of pricing your products within the expansive and competitive Amazon platform demands not just a strategic approach but a nuanced understanding of the dynamic e-commerce landscape. It requires finesse to delicately balance the scales between attracting customers and optimizing profits. In this fiercely competitive online marketplace, where every click and decision matter, the right pricing strategy becomes the linchpin to your unparalleled suc

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EDR Is Officially Out, And XDR Still Won’t Solve Your SIEM Problems

Forrester eCommerce

In Forrester’s defining report on extended detection and response (XDR), we predicted that endpoint detection and response (EDR) as we know it was dead and replaced by XDR. That day has finally come: Forrester is retiring The Forrester Wave™: Endpoint Detection And Response Providers.

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A Proactive Way to Address Loitering, Crime and Unhoused Populations in Retail Locations

Retail TouchPoints

When addressing concerns relating to homelessness, it’s generally considered critical that those engaging in these discussions take an approach rooted in empathy and understanding. After all, most of these individuals are regular citizens who have fallen on hard times — and with inflation recently reaching a historic 9.1% , it is not difficult to imagine why homelessness is becoming an epidemic that affects virtually every region in the United States.

Retail 253
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Goldsmiths Unveils Upsized and Revamped Showroom at Birmingham’s Bullring

365 Retail

Goldsmiths a member of the Watches of Switzerland Group , recently reopened its showroom at the Bullring shopping centre in Birmingham. This reopening marks a significant expansion and renovation of the outlet. The enhancement of the showroom underscores the Bullring’s status as a key shopping destination in Birmingham, the UK’s second-largest city The revamped boutique, now occupying an impressive 8,000 square feet, spans two levels.

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Winners and losers of Black Friday 2023

RetailDive

Data shows consumers turned to mobile to shop, while some analysts lowered their forecast for the season.

Mobile 143
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Three Mistakes That Demand And ABM Marketers Make In B2B Expansion

Forrester eCommerce

Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason.

B2B 265
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Best Buy Adds DoorDash as On-Demand Delivery Partner

Retail TouchPoints

Best Buy has partnered with DoorDash to offer delivery of its consumer electronics products in under one hour, on average. The retailer, which has been shifting its store fleet to feature more small-format and outlet stores, had partnered with DoorDash rival Instacart for on-demand deliveries in November 2020 , a relationship that has continued. Like Instacart , DoorDash has been expanding its retailer relationships beyond food deliveries, adding Lush Cosmetics and Victoria’s Secret in March 202

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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$25 Flights for Amazon Prime College Students

RetailWire

While traveling across the country can cause a dent in a student's budget, there's hope on the horizon this year with $25 flights for Amazon Prime college students.

Travel 111
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Shein reportedly files for IPO

RetailDive

The fast-fashion giant had reportedly been eyeing the move all year, while it has faced scrutiny from U.S. lawmakers over its supply chain practices.

Fashion 112
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The State Of B2B Marketing Measurement In 2023: Five Key Observations

Forrester eCommerce

What exactly is the current state of B2B marketing measurement, what do B2B marketing leaders need to look out for, and what can be improved? Here are five key measurement observations from Forrester’s Marketing Survey, 2023.

B2B 265
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True Classic Boosts Post-Purchase Email CTR by 1.87%

Retail TouchPoints

True Classic ’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% and 6.55% respectively compared to the brand’s previous provider. Additionally, True Classic has seen a 22.47% increase in order rates and a 34.78% increase in per-email revenue.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.