Sat.Dec 03, 2022 - Fri.Dec 09, 2022

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How to Write Product Descriptions for Your Ecommerce Store

Ecommerce Platforms

Writing product descriptions can seem like doing a puzzle. Between balancing bullet points, your need to show up in the search engines, and optimizing for conversion rate , it’s less like writing than it is assembling various jigsaw pieces together. But fortunately, a good product description for your online store doesn’t have to be as long as your product pages, and it doesn’t have to feel like some SEO exercise, either.

eCommerce 197
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How To Use Google Ads For B2B Ecommerce

Store Growers

Last Updated on December 9, 2022. If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). But in B2B ecommerce, there are also unique challenges that require a different approach. So in this article, we’ll look at those challenges, and I’ll show you how other companies are dealing with them!

B2B 103
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3 ways to use AI to drive significant ecommerce profits

RetailDive

Can AI and machine learning boost sales and margins? The answer is absolutely "yes." Find out how.

eCommerce 104
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Multi store ecommerce: What you need to know and what platform to use?

Omnisend

Reading Time: 4 minutes. If you want to have a dedicated shop for each of your audiences, the chances are that having multiple stores sounds like the answer. Running multiple ecommerce stores means you can sell specific items to particular audiences, personalize the messaging, promotions, and products to chosen groups, or have niche stores. This sounds effective, but also like a lot of hassle.

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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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Amazon Aims to Create an ‘Immersive Shopping Experience’ with New In-App Content Feed

Retail TouchPoints

Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover products and seamlessly shop from content created by other customers, influencers and brands. Called “ Inspire ,” the shoppable content feed aims to create a place of open discovery within the Amazon app, much like what shoppers experience now on social media platforms.

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VSM Enables All Teams To Become Elite

Forrester eCommerce

Value Stream Management is not value stream mapping and it’s not a DevOps tool, but it plays a crucial role in helping teams optimize software delivery and tracking value across their software delivery life cycle, even when a team is not operating in a “DevOps” mode. VSM tools “connect” into your software delivery process, ingest […].

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Shopify Review – Pros And Cons, Pricing, And Key Features

My Wife Quit Her Job

Finding the right ecommerce platform for your online store can be overwhelming. Shopify is among the most popular, preferred by millions of businesses worldwide. But how do you know if Shopify is right for your business? In this Shopify Review, I cover everything you need to know: how Shopify works, their pros and cons, key features, pricing, and more. .

Shopify 245
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Prada Picks Former Luxottica Chief as CEO

Retail TouchPoints

Prada Group has hired Andrea Guerra as CEO, with the official appointment scheduled to be made during in January 2023. Miuccia Prada will remain in the roles of Creative Director of Miu Miu and Prada and as a member of the board. Prada will continue to share the lead creative role of her family’s namesake luxury brand with Raf Simons. Guerra will step into the role Current CEO Patrizio Bertelli has been appointed Chairman of the Board of Directors of Prada S.p.A.

Fashion 284
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Designers Are Your Anchor In An Uncertain Economy

Forrester eCommerce

As we head into another year of economic uncertainty, panic and fear seem to be gripping many organizations. From mass layoffs in the tech sector to hiring freezes, the world of CX has a right to be concerned. However, given the shifts in design awareness and transitions over the last decade from “what it looks like” to “how it works” we predict that designers and the experience design community will be more important than ever.

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How to Overcome Writer’s Block with Ubersuggest

Kissmetrics

You’re staring at your screen. Your screen’s staring back at you. Only one of you can win this writer’s block contest (and believe me—I’m rooting for you). You’re not the only one who experiences writer’s block. In the blogosphere, 70 million posts are published monthly on WordPress alone. Their authors all likely hit a wall somewhere in their content creation process.

Mobile 152
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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434: The Sneaky Tricks Pro YouTubers Use To Grow Their Channel With Zach Mitchem

My Wife Quit Her Job

Today I have my friend Zach Mitchem on the show. Zach runs a YouTube consultancy called We Are Video Makers and manages the YouTube channels for many famous creators with millions of subscribers. As you guys probably know, I recently hit 100K subs on YouTube and it took me about 2.5 years to get there. But since then, Zach has been helping me with my channel and I have grown about 50k more subs in a span of just 2.5 months.

Channel 246
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Bloomberg: Party City Reaches Out to Creditors for More Liquidity

Retail TouchPoints

Party City is reportedly renewing talks with creditors to acquire liquidity with help from existing advisers, people familiar with the situation told Bloomberg. The retailer had about $121.5 million of liquidity available at the end of Q3 2022, including about $92 million of availability under asset-based credit lines, against nearly $1.8 billion in debt.

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Beware of “Coherent Nonsense” When Implementing Generative AI

Forrester eCommerce

Generative AI —using machine learning or other models (e.g., large language models) for creating novel text, images, sounds, etc. — is firmly in the spotlight as one the fastest-developing areas of technology today, especially with the recent release of OpenAI’s ChatGPT. Over the past week, we’ve seen thousands of people experimenting with prompts and questions […].

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Last-minute Techniques to Mitigate Post-purchase Dissonance This Holiday Season

lateshipment

Not everything is A-OK after your customers complete their purchase with your e-commerce store and are awaiting their orders. It is at this stage, where even the ones who have been most excited to shop with your store can get disappointed and end up in a position where they refuse to shop with you once again. If you’re wondering why this happens, the retail pundits have a term for it — post-purchase dissonance.

eCommerce 130
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Salsify Certification Program Launches Enhanced Content Training | Salsify

Salsify

The Salsify Certification program launches the Salsify Enhanced Content Certification to equip partners and customers with the knowledge they need to build engaging shopping experiences for the digital shelf.

Customer 148
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Athleta’s Fourth NYC Store Opens with Strong Focus on Community Events

Retail TouchPoints

Photo courtesy of Athleta. Photo courtesy of Athleta. Photo courtesy of Athleta. Photo courtesy of Athleta. Photo courtesy of Athleta. Photo courtesy of Athleta. Photo courtesy of Athleta. Photo courtesy of Athleta. Photo courtesy of Athleta. Athleta marked its 35 th North American store opening in 2022 by unveiling a 5,000-square-foot multi-level space in Manhattan’s SoHo neighborhood on Dec. 1 — the brand’s fourth location in New York City.

Events 276
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Watch Out For TuringBots: A New Generation Of Software Development

Forrester eCommerce

(with Mike Gualtieri and Merve Kandemir) AI has been conquering the digital universe and all its planets. It’s now landed on the software development planet, as well. It already did so a few years ago, but now it’s about to take off. No worries, and let’s be clear, if you are a designer, a developer, […].

Customer 368
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5 Supply Chain Tips For Smooth E-commerce Delivery in 2023

lateshipment

Customer centricity has quickly become the name of the game for e-commerce companies as they look for ways to find competitive advantages in a crowded marketplace. From AI customer service bots to interactive product tours, businesses are meeting customer needs in increasingly sophisticated ways. But the real key to success lies in successful supply chain management — and this requires much more than just a warehouse and good inventory planning.

eCommerce 130
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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SaaS Billing Software: 7 Tools in 3 Categories & How to Choose

FastSpring

SaaS billing software automates one or more of the various aspects of the recurring billing process — payment processing, fulfillment, dunning, and more. In this piece, we’ll be comparing 7 SaaS billing solutions that we separate into three categories: Subscription management: This type of software lets you automate free trials, recurring payment schedules, and the dunning process.

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Lord & Taylor Continues Digital Comeback with Launch of Retail Media Network

Retail TouchPoints

A year and a half after relaunching as a digital-only retailer, the country’s oldest department store, Lord & Taylor , is adding a retail media network to its online offering. Developed in partnership with InMobi , Lord & Taylor’s new digital advertising platform joins a growing slate of retail media networks designed to aid product discovery for customers and offer additional monetization solutions for retailers.

Retail 272
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Three Competitive-Strategy Actions To Take In 2023

Forrester eCommerce

As the holiday season approaches, my thoughts often turn to friends, family, food, and … presents! And buying those presents often brings me to thoughts of COMPETITION. Should I buy the latest and greatest gadget, or should I get the one that can be returned when I make the wrong choice? Yes, every company out […].

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How to Sell Photos Online in 2023: Our Quick Guide

Ecommerce Platforms

So, you have a talent for photography, and now you want to put it to good use by monetizing it. But having both the creativity and the commercial ability to put your skill to good use takes work. So before jumping in, it’s crucial to drill down into the following: What your photographic niche is going to be (e.g., travel, nature, portraits, and so on).

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Healthcare Social Media Marketing: 5 Practices for Success

Digital Doughnut

Healthcare social media marketing has quickly become essential to any healthcare organization's marketing strategy. Your healthcare organization must build its brand presence on social media networks like Facebook and Twitter, so you can connect with your audience and build trust among your potential patients.

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L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’

Retail TouchPoints

There was a time not too long ago (during those horrible pandemic years we’re all trying to forget) when makeup went out fashion. Who needs eyeliner when you’re not really seeing anyone? But that time has clearly passed. Beauty has come booming back along with the larger world, and even an economic downturn can’t bring it down now. In fact, the NPD group has identified a phenomenon called the “ beauty index ,” which proposes that when consumer sentiment is low (as it is right now), the desire to

Retail 272
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‘Tis The Season To Be Messaging

Forrester eCommerce

We look at a few ways that retailers can use messaging to support customers through the holidays and beyond.

Customer 370
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Turnkey Dropshipping Store Providers: A Quick Guide

Ecommerce Platforms

Suppose you’re looking to invest in a new side hustle and start generating money with as little effort as possible. In that case, dropshipping is often the first venture that comes to mind. After all, you don’t have to store or manufacture your own products. Instead, your drop shipping partner will handle your orders, fulfillment, and shipping. On your end, you simply need an eCommerce website and a choice of quality dropshipping products to sell. .

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Toys R Us owner takes stake in Express for $260M

RetailDive

Brand management firm WHP Global and the struggling apparel retailer will form a joint venture to scale and license the brand and expand it internationally.

Toys 125
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David’s Bridal Debuts Loyalty Program for Prom-Bound High Schoolers

Retail TouchPoints

David’s Bridal has introduced its Diamond Prom loyalty program to further broaden its appeal to younger formalwear shoppers. The retailer also plans to open prom pop-up shops in Q1 2023, just ahead of prom season. Members of the new loyalty program earn one Diamond Prom point for every $1 they spend, and also can amass additional points via David’s Bridal purchases by friends and family.

Gifts 266
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The DoD Announces The Winners For Its $9B JWCC Contract

Forrester eCommerce

This week, the US Department of Defense put an end to the year-long suspense by announcing the winners for its Joint Warfighter Cloud Capability contract. Amazon Web Services, Microsoft Azure, Google Cloud Platform, and Oracle Cloud Infrastructure were the big winners of the $9 billion contract.

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Co-op becomes first retailer to launch a £1m ‘warm spaces’ funding boost to support vital services and keep UK communities warm this winter

365 Retail

As winter looms, Co-op becomes first retailer to launch a £1 million ‘Warm Spaces’ funding boost, to provide urgent support to local community organisations across the UK, as they help communities navigate rising energy costs during the cold winter months. This funding comes as a welcome boost, with insight from more than 1,600 local community causes across the UK showing that nearly two-thirds (59%) of projects have experienced a shortfall in funding over the past 12 months.

Retail 117
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.