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Google Announces Meridian, A Marketing Mix Modeling Tool

Forrester eCommerce

Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM gauges the impact of marketing and media investments on vital performance indicators like sales or revenue, while also forecasting the revenue potential of marketing endeavors.

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Meta Rolls Out New AI Tools to Help Brands Enhance Advertising Results

Retail TouchPoints

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook. Positive results like these also are good for Meta.

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Verizon Launches New AI-Powered ‘Personal Shopper and Problem Solver’ Tools

Retail TouchPoints

4 New AI-Powered Features for Associates and Consumers New consumer- and associate-facing tools from Verizon include: Personal Research Assistant , which empowers frontline teams to provide employees with fast and easy access to the information they need to serve specific customers.

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Ebay Debuts AI-Powered Fashion Curation Tool

Retail TouchPoints

Ebay has launched Shop the Look, a new AI-powered curation tool for fashion shoppers. A version for Android will arrive later this year, and the company also said it is exploring expanding the tool to other categories beyond fashion.

Fashion 200
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now.

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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

Let's embark on a journey through the world of email marketing AI tools, exploring their remarkable capabilities and uncovering how they elevate the effectiveness and impact of email campaigns. AI-powered email marketing tools represent a transformative leap forward, merging human creativity with the computational power of AI algorithms.

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Reebok Debuts AI-Powered Custom Sneaker Design Tool on Instagram

Retail TouchPoints

The tool is the first launch from Reebok’s partnership with Futureverse , announced late last year , to develop a series of AI, web3 and blockchain-based gaming and metaverse activations. Reebok has launched an AI-driven fashion experience on Instagram that allows customers to create their own digital sneakers from photo memories.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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Solving the Biggest Tech Challenges in RevOps

Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Catch Them If You Can: The Passive Candidates Edition

Yet, with the right tools and mindset, it’s possible to track down this candidate - and many others like them! Hiding behind laptop screens and smartphones, the passive candidate is hard to find and tougher to catch. Simple: By thinking like one.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. And yet only 43% of marketers are completely satisfied with the quality of their data. ZoomInfo’s MarketingOS changes all that.

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The Power of Conversation Intelligence

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space?

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The Recruiting Crossword Puzzle

You can solve your recruiting problems using new tools and data specifically designed to help do your job: find top passive talent and fill those open reqs – faster than you thought possible. The good news? Test your recruiter-brain with this crossword puzzle, which reveals the best ways to move forward in your efforts with every answer!

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Find and connect with the right talent to fill roles fast with these tools: More data! What is ZoomInfo for Recruiters? We have added 10's of millions of personal emails and mobile records. Basic search: Easily search using keywords, job title, location, industry, and more.