Forrester eCommerce
OCTOBER 29, 2024
One of the benefits of an analyst role at Forrester is engaging with B2B leaders to understand their business challenges and priorities. This month, I was fortunate to spend time in person with a broad range of sales and operations leaders at Forrester’s B2B Summit EMEA and other events in London.
Groove
OCTOBER 27, 2024
In today’s constantly evolving digital world, your business needs visibility to thrive. Getting the right eyes on your company, however, is often more easily said than done. Search engine optimization (SEO) is vital for both business-to-business (B2B) and business-to-consumer (B2C) sellers to reach their target markets. SEO strategy, however, differs depending on whether you’re running a B2B or B2C business.
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Forrester eCommerce
OCTOBER 23, 2024
AI’s promise of transforming underwriting, claims, and customer experience remains untapped, and only a tiny fraction of insurers will harness its full potential by 2025. Tech-driven product innovation such as embedded insurance and usage-based insurance may yield faster results, but long-term AI gains remain on the horizon.
Groove
OCTOBER 22, 2024
Google Performance Max offers businesses a way to amplify their pay-per-click advertising efforts by displaying ads across multiple Google services and platforms. This differs from other types of Google PPC advertising, which are typically centered around specific channels. Performance Max campaigns offer businesses greater reach and can help organizations like yours see greater returns from PPC advertising.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Retail TouchPoints
OCTOBER 23, 2024
While it started with the COVID ecommerce rush, rising operational costs and ongoing margin constraints are continuing to drive brands and retailers toward online marketplaces, otherwise known as third-party commerce (3P commerce). The benefits of having access to a near-limitless supply of unowned inventory (on the retailer side) and having access to other brands’ and retailers’ sales channels (on the brand side), has been compelling to put it mildly.
Fastr
OCTOBER 22, 2024
In the wild world of ecommerce, Product Listing Pages (PLPs) are too often viewed as mere necessities. Really, they’re the unsung heroes of digital storefronts, capable of major heavy lifting, and entirely deserving of the focus and attention given in our recent Design Lab: PLP Workshop. Think of your shoppers as readers, your brand's digital experience as a novel, and that very last page turn as a purchase.
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Forrester eCommerce
OCTOBER 23, 2024
The key to automation success in 2025 will be balancing AI innovation with the scale and reliability of traditional automation tools and methods. To help you strike that balance, here’s a preview of Forrester’s automation predictions for 2025.
Retail TouchPoints
OCTOBER 24, 2024
Ulta Beauty is partnering with Rokt to add non-endemic ads to its retail media network (RMN) UB Media. Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel. The partnership will help the beauty retailer unlock new revenue opportunities and deepen customer relationships during the competitive holiday season and beyond. “We’re committed to providing a personaliz
Salsify
OCTOBER 22, 2024
All ecommerce stores want to be profitable. But with so many online stores competing for attention, today’s brands need to dig deep and find creative ways to maximize their revenue and returns.
RetailDive
OCTOBER 22, 2024
It's the second time in less than six months that the retailer has lowered prices. By the end of the year, the company said it will have cut prices on 10,000 items.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Forrester eCommerce
OCTOBER 22, 2024
Get ready for some major changes in the APAC business landscape in 2025! AI-driven initiatives will be the driving force behind tech improvements for companies in the region.
Groove
OCTOBER 27, 2024
In today’s fast-paced eCommerce landscape, it’s key for organizations to develop streamlined processes, create strong customer relationships, and increase revenue. As your company develops over time, it’s important to make sure you’re taking the right steps to meet the challenges that come with an expanding business. At Groove Commerce, we understand these needs.
Retail TouchPoints
OCTOBER 24, 2024
Kroger will leverage RFID technology from Avery Dennison for item-level digital identification, enabling more frequent and accurate inventory information to help maximize freshness, reduce waste and improve the store associate experience. The supermarket will begin in the bakery department, implementing RFID-embedded labels on each item. “Our work with Avery Dennison will improve inventory visibility, which means products will be on the shelves when our customers want them, while enabling our as
Salsify
OCTOBER 24, 2024
The grocery market is changing, with new tools and technologies paving the way for enhanced customer experiences and intelligent data analytics.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
RetailDive
OCTOBER 23, 2024
The lenders, which include Stonehill Capital Management Partners and Alden Global Capital, are offering $63.8 million in debt relief and about $23.5 million in cash.
Forrester eCommerce
OCTOBER 23, 2024
After a challenging 2024, two themes will dominate the enterprise software market in 2025: trust and value. Learn more in our 2025 predictions for enterprise software.
RetailWire
OCTOBER 23, 2024
Starbucks Corporation (NASDAQ: SBUX) has announced preliminary financial results for its fourth quarter and full fiscal year ending September 29, 2024, revealing significant declines in customer traffic and sales.
Retail TouchPoints
OCTOBER 25, 2024
With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper. If, during COVID-19, we noticed physical store shoppers shifting their shopping to the digital commerce versions of their favorite retailers and firmly establishing
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
TalkingRetail
OCTOBER 25, 2024
Pepsi is teaming up with video game EA Sports FCTM for the second year running, with an on-pack promotion set to give away gaming prizes. To enter, shoppers must purchase a promotional Pepsi product and scan the QR code on-pack.
RetailDive
OCTOBER 24, 2024
This year the retailer’s largely Northeast fleet has grown by 10% to more than 100 stores, and its five-year plan includes a move into new markets.
Forrester eCommerce
OCTOBER 22, 2024
After a period of strong technology investment, the emphasis in 2025 will shift to making existing technologies work harder through improved adoption, integration, and optimization. Learn more in our 2025 predictions for technology leaders.
Salsify
OCTOBER 29, 2024
At first glance, who influences — and ultimately controls — household spending isn’t always readily apparent. And as the concepts of “family” and “household” evolve, so too do the dynamics behind their collective spending decisions.
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
Retail TouchPoints
OCTOBER 24, 2024
Just days after announcing two major new partnerships with The Container Store and Kirkland’s , both of which include sizeable investments in the home retailers, Beyond, Inc. has announced plans to lay off 20% of its workforce. In connection with this reduction in force (RIF) plan — which Beyond filed with the Securities and Exchange Commission on Oct. 22 — Chief Product Officer Carlisha Robinson also has been terminated without cause.
TalkingRetail
OCTOBER 24, 2024
Swizzels has unveiled brand-new limited-edition Naughty & Nice Squashies in time for Christmas. The Naughty & Nice Squashies feature two elves in each bag – one on the ‘naughty’ list and one on the ‘nice’ list.
RetailDive
OCTOBER 24, 2024
Ken Hicks — who was also previously the chief executive at Academy Sports and Outdoors — replaces J.K. Symancyk, who left last month.
Forrester eCommerce
OCTOBER 22, 2024
In 2025, the true potential of generative AI as a growth driver will be tested. B2B marketing, sales, and product teams should prepare for the good, bad, and even ugly outcomes of trying to generate value from this hot technology.
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
ROI Revolution
OCTOBER 25, 2024
Welcome to our October 2024 SEO News Recap! This month, we cover technical SEO, generative AI in search and more. Also, be sure to check out our latest installment of “ROI Answers” at the bottom of this article to find answers to commonly asked SEO questions. Jump to each October 2024 SEO News Recap topic using the links below: Google to Roll Out C2PA Image Authentication Standards JavaScript “Noindex” Tags Caused Issues for Googlebot Avoid JavaScript-Added Schema Markup HCU Victims
Retail TouchPoints
OCTOBER 23, 2024
In the world of retail, staying ahead means embracing innovations that transform shopping and commerce into an experience that’s faster, smarter and more satisfying for customers. One technology that helps retailers achieve this is Radio Frequency Identification (RFID). RFID uses electromagnetic fields to automatically identify and track tags attached to objects, offering retailers precise control over inventory and enabling real-time data analytics to enhance operational efficiency.
Wiser
OCTOBER 25, 2024
Cyber Week has become a pivotal period in the retail calendar, driving significant sales growth both online and in-store. For brands and retailers, this week presents a crucial opportunity to refine pricing strategies, capitalize on heightened consumer demand, and remain competitive in a rapidly evolving market. As more consumers embrace omni-channel shopping, it’s essential to recognize how strategic discounting and promotional activities can impact overall sales performance.
RetailDive
OCTOBER 24, 2024
The electronics retailer also has an extended holiday return and exchange policy for most gifts purchased between Nov. 1 through Dec. 31.
Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes
Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.
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