This Holiday Season, Gift Consumers Compelling Creative
Forrester eCommerce
NOVEMBER 4, 2024
Advertising spend is big during the holiday season, but the key ingredient of persuasive advertising – compelling creative – is scarce.
Forrester eCommerce
NOVEMBER 4, 2024
Advertising spend is big during the holiday season, but the key ingredient of persuasive advertising – compelling creative – is scarce.
Groove
NOVEMBER 5, 2024
Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies. Dornfeld shares his journey from Scubana to BigCommerce, where he helped drive the acquisition of Feedonomics, ultimately overseeing global partnerships.
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Groove
NOVEMBER 2, 2024
Selling your merchandise across multiple channels is a great way to reach a wider audience of potential customers. However, it also makes things like managing inventory and product listings a lot more complicated. This is where an omnichannel product feed comes into the picture, and it's a must-have for any eCommerce store engaged in cross-channel selling.
Retail TouchPoints
NOVEMBER 4, 2024
For more than two years the fate of TikTok in the U.S. has hung in the balance. But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. If the current ban on the platform is upheld, it will be blocked in the U.S. on Jan. 19, 2025 unless it is sold to a U.S.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
My Wife Quit Her Job
OCTOBER 31, 2024
In this episode, we dive into how to make long-form videos that actually take off on YouTube. You’ll get tips on grabbing viewers’ attention, keeping them hooked, and boosting your video’s reach with keyword research. What You’ll Learn How to structure your video for the YouTube algorithm The most important part of your video Which AI tools to use to help write your script Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the pa
lateshipment
NOVEMBER 4, 2024
The holiday season is almost here, just T-23 days as we are writing this article away from things getting really hectic. For e-commerce businesses, this means it’s time to prepare for the busiest time of the year. And remember, early preparation is key to ensuring a smooth holiday season. So, in this blog, we’ve covered a comprehensive holiday schedule in the form of information on shipping deadlines and peak season surcharges for the 2024 season.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Retail TouchPoints
NOVEMBER 5, 2024
Rick Dreiling has stepped down from his position as Chair and CEO of Dollar Tree. COO Michael Creedon Jr. has been named Interim CEO, and Edward Kelly III, lead Independent Director of the company’s board, has been named Chair. The retailer has embarked on a search for a permanent CEO that will include both internal and external candidates. “With my health presenting some new challenges over the past two months, the time is right for me to step away and focus on myself and my family,” said Dreil
Salsify
NOVEMBER 5, 2024
Social commerce, also known as social shopping , has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.
lateshipment
NOVEMBER 3, 2024
A high return rate is a concern for any e-commerce business. However, most brands still don’t have a proper returns system in place to optimize the final leg of the post-purchase loop. In most cases, customers who initiate returns didn’t expect things to go this way in the first place, thus, the key is to NOT make the returns process even more stressful for them.
Forrester eCommerce
OCTOBER 30, 2024
Learn how AIOps can significantly enhance the efficiency, speed, and reliability of software development and deployment processes.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Groove
OCTOBER 30, 2024
Business-to-business electronic commerce—or B2B eCommerce—refers to digital transactions of goods and services between two companies. This differs from B2C eCommerce, which refers to transactions between businesses and individuals. While B2B eCommerce involves commercial exchanges, B2C consists of retail sales. As the world continues to become increasingly digital, businesses have to work hard to keep up.
Retail TouchPoints
NOVEMBER 5, 2024
Amazon continues to expand its grocery delivery services through a new partnership with California chain FoodMaxx , expansions of its partnerships with Save Mart and Lucky Supermarkets , and a new deal with startup Jüsto in Mexico to make grocery delivery available in that country. Amazon Adds Grocery Delivery South of the Border Amazon customers in Mexico will soon be able to purchase everything from fresh produce to meat and fish online through a new partnership with grocery delivery platform
RetailDive
NOVEMBER 4, 2024
Franchise Group, which also runs Pet Supplies Plus and Buddy’s Home Furnishings, will shut down American Freight starting this week.
Salsify
OCTOBER 31, 2024
There’s nothing worse than scrolling past hundreds of products you wouldn’t touch with a 10-foot pole to find what you need.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Forrester eCommerce
NOVEMBER 5, 2024
IATA announced a new framework and plans for using decentralized digital identity (DDID) to provide end-to-end travel experiences for domestic and international passengers. The experience includes check-in, immigration / border controls and boarding. IATA is the trade association for world airlines, representing over 330 airlines and over 80% of global air traffic.
Groove
OCTOBER 30, 2024
In recent years, Google Shopping has become an important tool for eCommerce businesses. Like Amazon, Google Shopping offers millions of products, and the higher your company or product ranks, the better the chance that you’ll see a positive impact on visibility and sales. Here, we’ll look at the steps you can take toward Google Shopping optimization, including product feed enhancement and the use of paid strategies.
Retail TouchPoints
NOVEMBER 1, 2024
Amazon may be pulling back on brick-and-mortar , but stores, at least the digital kind, are clearly still a focus for the e-tailer. Exhibit #1: Amazon’s virtual holiday shop. The new 3D immersive experience joins a host of other virtual showrooms and stores powered by Amazon Beyond , the company’s virtual shopping division. The new Virtual Holiday Shop features a selection of top holiday gifts, interactive content, cheerful music and animations to help customers find the perfect gift for everyon
RetailDive
NOVEMBER 4, 2024
As a channel, it remains key to growth for many retailers. But the era of the DTC brand as we know it is over.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Wiser
NOVEMBER 5, 2024
In an industry as competitive as FMCG, effective in-store engagement is essential for driving brand advocacy and influencing consumer choices. One leading FMCG manufacturer recognized this and invested in training programs to empower store staff as brand advocates. However, the company faced significant challenges in tracking the effectiveness of these programs and ensuring their initiatives translated into increased product recommendations and customer loyalty.
Forrester eCommerce
NOVEMBER 6, 2024
Decades ago, the alcohol industry launched its ubiquitous “Drink responsibly” marketing campaign. In 2024, it’s time to “AI responsibly” in marketing technology (martech).
Groove
NOVEMBER 1, 2024
How important is a website's visual design? While it may not be the most important factor when it comes to SEO rankings , the appearance of a website is highly important when you want to make the right impression on your customers. And that makes it essential to choose the right theme. With BigCommerce, you have the option to use pre-designed standard themes or build your own custom themes.
Retail TouchPoints
NOVEMBER 5, 2024
The in-store grocery shopping experience has held on to its appeal, even as supermarket retailers have realized that they also need to offer customers simple, yet personalized, digital commerce options. Additionally, several retailers are bucking the conventional wisdom of supermarkets seeking the widest possible customer base and instead are creating stores designed to appeal to specific ethnic or national groups via merchandise choices and even stores’ design.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
Practical eCommerce
OCTOBER 30, 2024
The purpose of category pages is not just to attract traffic but to engage visitors into buying products. The post SEO for Product Category Pages in 7 Steps appeared first on Practical Ecommerce.
RetailDive
OCTOBER 31, 2024
Ford Executive Peter Stern has also held leadership roles at Apple — where he was co-founder of Apple Fitness+ — and Time Warner Cable.
Forrester eCommerce
NOVEMBER 3, 2024
Despite slowing economic growth, Singles Day 2024 is shaping up to be one of the most competitive and innovative shopping events yet. Here’s what to expect for this year’s online retail extravanganza.
Groove
NOVEMBER 3, 2024
When digital marketing and eCommerce exploded into the retail market, a considerable amount of the conversation revolved around B2C customers and their purchases. However, the B2B eCommerce landscape has begun to rapidly evolve, driven by advancements in technology and changes in buyer expectations. The growing competition in this space compels B2B businesses to find new ways to engage their target audiences so that they can grow their market share.
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
Retail TouchPoints
NOVEMBER 1, 2024
Irish apparel retailer Primark is continuing its brick-and-mortar expansion in the Southwest U.S. with the opening of its first Texas store next month and plans for four more locations in the state. Primark also signed a contract to open a flagship store in midtown NYC’s Penn District last month. The new store, located at La Plaza in McAllen, Texas, will feature 37,000 square feet of selling space when it opens Dec. 12, 2024 and will be the retailer’s 29 th U.S. location.
FastSpring
NOVEMBER 4, 2024
SANTA BARBARA, Calif. — FastSpring, a leading global payments platform for over 3,500 growth-stage companies including top video game publishers, has hired Chip Thurston as Head of Gaming. Thurston formerly served as Director of Product at Scopely and Monetization Lead at SciPlay. As the mobile direct-to-consumer (D2C) landscape continues to evolve through lawsuits and regulation changes happening around the world, Thurston will lead efforts to help enable mobile publishers through education, st
RetailDive
NOVEMBER 5, 2024
Retail careers have much in common with the military, including striving for excellence in a people-led environment and tapping into teamwork to make it happen.
Forrester eCommerce
OCTOBER 31, 2024
Forrester recently evaluated mobile banking apps in Canada and the US in our latest Digital Experience Review™ (DXR). It shows that: Banks’ apps are barely keeping up with customers’ needs and expectations. Mobile banking usage is rising and evolving, and the pace of change has been accelerating since 2020.
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
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