Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken
Retail TouchPoints
JANUARY 15, 2025
Actress Tracee Ellis Ross started building her vision for Pattern Beauty while starring on the sitcom Girlfriends , but it was her lifelong experience as a curly girly (a woman with curled and coiled hair) that inspired the idea and was validated by generations of women with similar experiences. I wanted to actually create products that supported hair the way it grew out of its head not to straighten it or anything, Ross said during a conversation with Business of Fashion s Sheena Butler-Young
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