2024

article thumbnail

The State Of Generative AI For Marketing In Asia Pacific

Forrester eCommerce

I’m pleased to announce the publication of the first of my two generative AI (genAI) Marketing in APAC reports, “The State Of Generative AI For Marketing In Asia Pacific.” The data overview report covers a wide range of topics on APAC marketers’ use of genAI, including adoption, investment, use cases, benefits, challenges, and concerns.

Marketing 451
article thumbnail

Accessible Retail: The Benefits of Making a Welcoming Website for Everyone

Retail TouchPoints

What do Beyoncé, Harvard University and Target have in common? Each has faced legal action over claims they violated the Americans with Disabilities Act (ADA) with inaccessible websites. They’re hardly alone. In 2017, website and app lawsuits totaled just over 800, yet by the close of 2023, the volume had climbed to more than 8,200. And retail is the industry leading the way with the most ADA website lawsuits.

Retail 289
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At the time of writing, Hi-Rez’s 2014 release SMITE sits at #15 on Steam’s “Most played Massively Multiplayer games” list , with SMITE’s Steam page boasting 40+ million players.

Games 180
article thumbnail

Wave of IT glitches brings importance of cash back in the spotlight

TalkingRetail

Following this week’s technical payment issues experienced by Greggs, the latest in a wave of similar retailer issues, some observers believe it highlights the continued importance of cash in UK society.

Retail 145
article thumbnail

The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

article thumbnail

‘The death of the mall was a myth’: Brookfield Properties CEO on the evolution of an aging retail concept

RetailDive

Kevin McCrain isn’t bothered by department store anchors closing and says retailers need malls because people like to shop there — including Gen Z.

article thumbnail

Tyson Foods Faces Boycott After Report Claims Company Plans To Hire Asylum Seekers

RetailWire

Tyson Foods, the well-known food processing company, finds itself in hot water as calls for a boycott surge due to allegations of planning to employ migrants at its factories.

136
136

More Trending

article thumbnail

High Court Rules Against Government in Marks & Spencer Marble Arch Store Dispute

365 Retail

In a pivotal legal battle over the future of Marks & Spencer’s flagship store at Marble Arch, London, the High Court has ruled in favour of the retailer, granting a judicial review against the Secretary of State for Levelling Up, Housing, and Communities, Michael Gove’s decision to deny planning permission for the redevelopment of the site.

Leisure 126
article thumbnail

NRF 2024: Key Takeaways From Retail Thought Leaders

RetailMinded

Retail and 2024 are both in full swing, and both the year and commerce kicked off at the National Retail Federation in New York City in early January. This is always a vibrant, engaging and important whirlwind for me… and an experience I look forward to every year. After all, as a self-described retail geek, I get giddy when it comes to exploring the latest retail technology, exploring flagship stores that keep up with collective retail trends and discovering new resources that help fuel t

Retail 119
article thumbnail

How Amazon Taps AI to Achieve Sustainability Goals: Packaging, Returns, Waste Prevention

RIS News

The company has accelerated sustainability efforts by leveraging artificial intelligence and machine learning.

119
119
article thumbnail

Digital Sovereignty Is Changing The Cloud Market

Forrester eCommerce

In 2023 global cloud vendors all came up with their own digital sovereignty solution to address rising concerns from their customers. However, when I ask customers and vendors to define what digital sovereignty means for them, silence is the most common response.

article thumbnail

Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

article thumbnail

The State Of Consumer Usage Of Generative AI, 2024

Forrester eCommerce

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not.

Consumer 502
article thumbnail

Low AIQ Threatens Employees, Customers, And Your AI Initiatives

Forrester eCommerce

The bright light of AIQ shines in this office. Image source. Low AIQ Undermines Your AI Ambitions If you’re like most leaders we speak with, you’re still figuring out generative AI and other AI solutions for employees. You’re also underestimating the amount of training and upskilling your employees need to productively use these tools.

Customer 488
article thumbnail

An Actual Complete List Of SOC Metrics (And Your Path To DIY) 

Forrester eCommerce

I take a lot of inquiry questions from Forrester’s security and risk clients about security operations (SecOps). A common question I get is, “What core metrics does SecOps need to track?

article thumbnail

Slouching Towards Ubiquity: Five Notable Fintech Companies

Forrester eCommerce

Fintech is slouching towards ubiquity (see image below). As it does, fintech will evolve into a broadly held mindset in contrast to being defined as a type of company, a specific set of startups, a category of product types, or a series of new business models.

Customer 492
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

Unleashing The B2B Revolution: The Bold Power Of E-Commerce

Forrester eCommerce

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

eCommerce 491
article thumbnail

Can Your IT Operating Model Keep Up With Cloud?

Forrester eCommerce

Cloud has driven enterprise IT transformation with speed and scale that was simply impossible with data centers alone. But operating models haven’t always kept up — and the mismatch means that old operating models impede the optimization of cloud IT.

article thumbnail

What’s Lurking In Your Sales Culture?

Forrester eCommerce

Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview.

B2B 453
article thumbnail

Build Your GenAI Strategy On A Rock-Solid Foundation (Model)

Forrester eCommerce

OpenAI’s ChatGPT set the record for fastest-growing consumer application, and there are now available scores of other models similar to GPT3.5 (both proprietary and open-source), but don’t be fooled: The market for foundation models powering generative AI (genAI) and predictive AI is still in its infancy.

Consumer 451
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Caution And Lack Of Understanding Steer UK Consumer Attitudes Towards Generative AI

Forrester eCommerce

As the EU grinds the gears into action on the AI Act, the UK and US recently announced a “landmark agreement” on AI testing that broadly glosses over the lack of any firm governmental action in either country (other than executive orders and some Bletchley Park posturing last year). But do UK consumers care?

Consumer 442
article thumbnail

Coming In June: Forrester’s Top 10 Emerging Technologies For 2024

Forrester eCommerce

We’re excited to announce that we’ve finalized our selections for Forrester’s top emerging technologies for 2024. We’ll spotlight the top 10 emerging technologies in our main report that will publish in late June. And then we’ll release a report in July on technologies 11-20.

article thumbnail

Your Cloud Strategy Is Now Your AI Strategy, Too

Forrester eCommerce

Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.

article thumbnail

Welcome To The Future Of Marketing Technology

Forrester eCommerce

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Wasm Today, AI Tomorrow: KubeCon Expands Its Reach 

Forrester eCommerce

Kubecon is the place where big tech and large enterprise cloud users converge with open-source communities and startups to collaborate on the latest trends in cloud-native. Generally, Kubernetes (K8s) has become the epicenter of platform engineering innovation with that trend continues this year.

Customer 459
article thumbnail

Intel Bets On AI Everywhere And Demand For Smaller, Targeted LLMs

Forrester eCommerce

Tech leaders are rethinking their strategic partnerships because silicon matters again. Whether your infrastructure is in the cloud, on-premises, or at the edge, or any combination thereof, the accelerators and specific features in your silicon can make an enormous difference to what you can do with AI and how quickly you can roll it out.

article thumbnail

The Rise Of Experience-Fueled Growth

Forrester eCommerce

Experience-fueled growth is on the rise creating a rapid and sustainable business advantage. Learn what's needed to prioritize every decision through the lens of the customer providing exceptional experiences.

Customer 461
article thumbnail

Forrester’s Not-So-TayTay Southeast Asia Cybersecurity Trends Roundtable Tour

Forrester eCommerce

In this blog, Forrester's VP, Principal Analyst, Jinan Budge, shares her learnings of the cybersecurity trends, key challenges and opportunities for CISOs in Southeast Asia.

Blog 442
article thumbnail

The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

article thumbnail

Relationships, Leadership, And Communication: Advancing Cybersecurity Via Soft Skills

Forrester eCommerce

Relationships matter. As a security leader, you need to be seen by customers, colleagues, C-level execs, and the cybersecurity community as helpful, trustworthy, fair, and with a good dose of empathy. Recently, I had the honor of speaking with the latest cybersecurity cohort at a local program for underprivileged, underserved students.

Customer 450
article thumbnail

What Forrester’s 2024 AI Predictions Mean For Technology Executives

Forrester eCommerce

Thanks to genAI, the era of AI computing is upon us. Backed by decades of development and fueled by billions of dollars in language models, AI infrastructure, and AI-powered applications, technology is taking a massive leap forward.

article thumbnail

Peer Discussion Highlights on Best Practices in Marketing Data Strategy

Forrester eCommerce

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Marketing 448
article thumbnail

The EU Data Act Is Now In Force – What It Means For You And Your Organization

Forrester eCommerce

Providers and users of connected products in the EU, or services related to such products, take note: The EU Data Act is now in force. The clock on the transition period started ticking on January 11, 2023, and you need to be prepared.

article thumbnail

Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.