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The emergence of AI-powered platforms has ignited a profound shift in how we interact with technology and the trajectory of the search landscape. While Google remains the dominant driver of organic website traffic for retailers, AI-powered platforms ChatGPT, Perplexity AI, Microsoft Copilot, Meta AI, ByteDance and others are claiming their stake and increasing bot traffic to websites.
In this episode, Toni and I discuss how hyper-targeting customers for your online store just got a lot easier with Klaviyo’s new release! We dive into the latest features and strategies that can help you reach your ideal audience like never before. You’ll learn how to maximize your marketing efforts and boost sales with the power of automation and AI!
Employees at a Barnes & Noble store in Bloomington, Ill. have ratified a new three -year contract under the aegis of the Retail, Wholesale and Department Store Union (RWDSU), joining unionized workers at three New York City bookstores, including the companys flagship Union Square location. The Barnes & Noble Union has secured union healthcare coverage, improved safety equipment such as back braces, wrist guards and stools at information desks and the POS, along with improved job and pay
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Some people talk about making a difference. Will Williams lives it. When I sat down with Will for Rock Solid, I expected a conversation about his service, his nonprofit work, and his impact on the Round Rock community. What I got was a masterclass in resilience, purpose, and the power of showing up. Will doesnt just run a nonprofit. He is the nonprofit.
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Retail workers are the face of the company. They are the people who interact with shoppers and provide a memorable experience. But the unique set of challenges that come with working in retail, coupled with todays economic reality, can have a significant toll on the mental and emotional wellbeing of employees. In fact, a study by Mind Share Partners in 2023 found that U.S. retail workers are more likely to experience mental health symptoms and for longer durations; almost seven in ten (69%) repo
How many times have you sent out a customers package and stayed eager to know their feedback, only to learn from them that it was damaged or didnt make it to them at all? Truly a haunting experience, given that all your efforts to convert the customer have now taken heavy damage, thanks to no fault of yours. But if you think about the scale of these issues, you can clearly see that it is not something trivial.
Driving conversions from affiliate traffic is a challenge many brands face, but the right strategy can turn missed opportunities into measurable growth. As a leading technology partner, Upsellit tackles this challenge by delivering managed conversion optimization solutions tailored toward a brands unique goals. Luxo Living, a home furnishings retailer, sought to refine its affiliate marketing strategy after being unhappy with its previous program.
The Complex Role of a Category Manager Category Managers sit at the center of a high stakes balancing act. They are responsible for building a profitable, well-curated product assortment while ensuring pricing, promotions, and merchandising strategies align with business objectives. Every product decision carries weight. Misreading consumer demand could mean investing in the wrong products, missing a key trend, or failing to pull underperforming SKUs before they drain profitability.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
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Forrester was invited to a Siemens Industry Analyst Day event focused on data centers in Zug, Switzerland and received presentations covering a wide variety of data center topics, as well as a tour of Siemens facilities showcasing the practical application of its strategy and products.
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There are tons of loyalty programs out there, and you likely are a part of a few dozen yourself. From earning points at your favorite coffee shop, to your favorite brands, loyalty and rewards programs are part of the retail and commerce experience. Being a member of loyalty programs , there are probably a few that you’ve either forgotten about, or have abandoned completely.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
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Summary Monitoring competitors’ email campaigns and promotional activity in your market is essential but time-consuming. Tracking competitors’ email and homepage marketing activity historically and in real time helps optimize calendars, pricing, and product assortments to refine strategies for better results. AI-powered retail technology can collect this data, saving you time and providing analysis across channels.
Hudsons Bay Company has filed for the Canadian version of bankruptcy, the Companies Creditors Arrangement Act (CCAA), following an order for creditor protection from the Ontario Superior Court of Justice. The retailer, which operates 80 namesake stores and ecommerce site TheBay.com, is exploring strategic alternatives as it faces a volatile economic landscape, with both tariffs on U.S. exports and retaliatory tariffs imposed by Canada on imports from its southern neighbor.
Technology leaders are more focused on technical debt today to ensure that they can fully leverage tomorrows emerging tech. Find out the questions that you should be asking to manage the technical debt in your organization.
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Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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Co-authored with Enza Iannopollo, Principal Analyst We made a call last week that Apple had created a trust issue in the UK, and possibly more widely, by breaking its commitment to protecting its users privacy by withdrawing ADP for UK users to comply with the governments demands to, in certain circumstances, be able to access […]
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We evaluated the Total Economic Impact (TEI) of companies that simultaneously use two order management systems (OMS). Our research uncovered surprising findings.
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Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
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