article thumbnail

5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online.

Marketing 240
article thumbnail

Retail is the Number-One Industry Targeted by ADA Website Lawsuits

Retail TouchPoints

Finally, many online retailers have offline stores familiar with the ADA, so legal counsel has a process to settle these claims. He has been an active member of the accessibility and usability communities since 2001, which started with leading partnerships between UsableNet, Macromedia (now Adobe) and The Nielsen Norman Group.

Retail 260
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Online retailers must choose carefully who to work with.

eCommerce 167
article thumbnail

Why Online Marketplaces are Outpacing Ecommerce in a Post-COVID World

Retail TouchPoints

For many, every day has become a holiday as new packages arrive from their favorite online retailers. One surprising aspect of this shift is how retailers have adapted their businesses in response. CEO of Mirakl , the global leader in online marketplace solutions. Adrien Nussenbaum is co-founder and U.S.

eCommerce 273
article thumbnail

Restoring Consumer Trust In Retailers’ Data Management: Can DMS Help?

RTP blog

These questions have become so prevalent in retail organizations that headlines now pose them not only to retailers under fire, but also to consumers, who today — as never before — question whether retailers can be trusted with their personal information. Founded in 2001, eFileCabinet, Inc.

article thumbnail

ClearSale Review: Will It Protect You From Fraudulent Refund Claims?

Ecommerce Platforms

They offer solutions for small to enterprise-sized businesses and focus on online dispute management. With that said, in this ClearSale Review we'll examine why fraud prevention solutions are crucial to online retailers and what ClearSale offers in this regard. Their features are designed to automate risk identification.

article thumbnail

10 Tactics for Brands to Stabilize Multichannel Assortment and Stock (in the Midst of Unexpected Events)

ChannelAdvisor

Our top ten recommendations include the following: Keep an eye on your negotiated SKUs at online retailers. Are your retailers selling more or fewer SKUs than you agreed upon? Out-of-stocks at your retailers could become more frequent when demand varies unpredictably from one week to the next!