5 Ways Retailers can Begin to Market from the Outside-In
Retail TouchPoints
AUGUST 3, 2023
The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. Chucking the expensive commercials.
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