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Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

RTP blog

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. To add to the challenge, the consumer expectations for new products, new styles, new looks and new inspirations are amplified by the pace of social media. of every $1.00

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Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It And often, it gets a little weird: He has hosted pop-ups in ice cream trucks and has done scavenger hunts and giveaways that start on social media and end in the most random of places. “I

Retail 277
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21 Digital Marketing Tools You Need When Starting a Business

Kissmetrics

From simplifying your social media marketing efforts and project management to finding freelancers, each of these tools will help you get the competitive edge you’re after. Social media plays a big part in the success of any company, regardless of size, age, or industry. Google Analytics.

Marketing 318
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Why and How to use Baidu for Ecommerce Success in China

Retail TouchPoints

Reference Chinese social media sites to boost search rankings. 99% of websites that rank on page one of Baidu results have at least one reference or link to a Chinese social network (such as QQ, WeChat or Weibo). This is because these cheaper, unfamiliar domains are often used by spammers, which makes people suspicious of them.

eCommerce 273
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Smile For The Camera: Use Selfies To Boost Customer Engagement

RTP blog

By Adam Blair, Executive Editor The new Broadway musical Amélie , based on the beloved 2001 movie starring Audrey Tautou, takes place in a long-ago, far-away place. Amélie’s use of social media provides another lesson for retailers: use it organically. Well not really that long ago — 1997 to be exact — or that far away (Paris).

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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online.

Marketing 246
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Is Promoting ‘Bad Behavior’ Good For Business?

RTP blog

Drawing attention to the celebrities’ bad behavior definitely will get eyes on social media but I don’t think it reflects positively on the brand, to the point that seeing that will motivate anyone to turn around and buy some athletic wear. Relatively speaking, the “bad behavior” of this spot is pretty tame.