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Forrester’s Wave on Email Marketing Service Providers Showcases Innovators

Forrester eCommerce

For those of you interested in doing a little “now and then” analysis, you’ll want to find the 2004 version of this […] This makes what I believe is the 15th time I’ve authored the wave evaluation of this vendor category!

Marketing 273
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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 273
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The 64 Best Channel Podcasts Of 2019

Forrester eCommerce

Since the first podcast came on the scene in 2004, there are now over 750,000 podcast shows with […]. By Jay McBain and Rob Spee If you haven’t listened to a podcast yet, you’re now in the minority. According to Podcast Insights, 51% of the US population has listened to at least one podcast.

Channel 395
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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 344
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7 Key Strategies That You Must Learn From Apple’s Marketing

Kissmetrics

The company has enjoyed almost unparalleled revenue growth from 2004 to 2020 — $8 billion to $2,274 billion. The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. That’s astounding.

Marketing 356
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Prada Picks Former Luxottica Chief as CEO

Retail TouchPoints

From 2004 to 2014, Guerra served as CEO of eyewear firm Luxottica Group. Andrea Guerra, with his long professional experience, has shown entrepreneurial skills in businesses where the founders are present and engaged, blending their culture and the needs of a company continuously evolving and active on international markets.”.

Fashion 326
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How to Use Music in Marketing Paid Campaigns

Kissmetrics

Why is Music in Marketing Paid Campaigns Beneficial? Over the past few years, we’ve seen some incredible marketing happen with the marriage of music and marketing. Since music is a part of our everyday lives, it makes sense to connect what people love to our marketing campaigns. 5 Ways to Use Music in Marketing Paid Ads.

Marketing 296