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The Future of Experiential Retail

Retail TouchPoints

First, let’s take a look at what we’ve done in the market thus far. Consumers support brands that actively engage them by including them in their branding and marketing strategies. Consumers are the most important piece of any retail marketing strategy. Simply put, what is the future of experiential retail?

Retail 269
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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back? Generally speaking, every retailer needs a backup plan, and to continue to invest aggressively in marketing and brand building if they wish to emerge as an ecommerce holiday shopping winner.

Retail 261
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Introducing Brand Search AI

ROI Revolution

History of Brand Search AI ROI Revolution has a rich digital marketing history that is deeply rooted in Google search engine marketing excellence. Blowing the budget defending trademarked terms is hardly what any marketing team wants to be doing, but is, unfortunately, a necessary evil in today’s environment.

Demo 78
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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Frugal Freddie is hyper-focused on value. Socially-Conscious Sally.

Consumer 254
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What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)

Retail TouchPoints

With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. People will purchase more expensive gifts, particularly in the fashion and jewelry markets. Fashion and jewelry won’t be the only market segments to experience an online shopping surge.

Jewelry 151
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How to Create the Perfect Business Listing

Kissmetrics

Google My Business: Google is the number one search engine in the world, commanding more than 88 percent of the global search market. Bing Places: While Bing has only about 6 percent of the global search market, it still may be worth setting up your business listing there. homes use NextdDoor.

SEO 276
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A Blog Isn’t a Blog, It’s a Business

Kissmetrics

The post was called, “Winning the Search Engine Marketing War.”. Facebook launched in 2004, but it wasn’t what it is now. Marketing has moved to an omnichannel approach – there are currently 1,766,926,408 websites on the web. Just look at Quick Sprout, the marketing blog I don’t put much money into it.

Blog 266