How to Use Digital Wallets and Mobile Site Optimization Tactics to Stamp Out Cart Abandonment
BigCommerce
JULY 21, 2017
Eventually, we’re talking about cart abandonment, which is where a customer fills their online shopping cart with items they’re planning to buy, only to leave the site without completing the purchase. Etsy — Annual revenue: $195 million (2014). Martha Stewart Cafe — Annual revenue: $160 million (2014).
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