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Invest In Demand-Side Platforms To Lift Productivity And Performance

Forrester eCommerce

In 2007, when DSPs emerged, they coincided with the growth of real-time bidding, a practice since revealed to be rife with data leakage and brand safety concerns. Demand-side platforms (DSPs) are defined and confined by the acronym’s connotations.

B2C 369
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Are PWAs At An Inflection Point?

Forrester eCommerce

It’s arguable that Steve Jobs announced them back in 2007—although his enthusiasm may have been curbed later by the fees the Apple App Store could claim for iOS platform apps. Progressive web apps (PWAs) have been around since the standard was created by Google in 2015.

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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.* Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector.

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From 2007 to 2021 – A history of John Lewis Christmas ads

365 Retail

Here is a rundown of the ads and their soundtracks since the first one screened in 2007. 2007: Shadows. The post From 2007 to 2021 – A history of John Lewis Christmas ads appeared first on 365 RETAIL | Retail News. A scene from the 2021 John Lewis Christmas ad. John Lewis/PA).

Gifts 62
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Is Farfetch Legit? My Review Of This Luxury Brand Platform

My Wife Quit Her Job

Founded in 2007 by Portuguese entrepreneur […] The post Is Farfetch Legit? In this Farfetch review, I’ll share everything you need to know about the platform, including how to initiate returns and ways to earn rewards while shopping. What Is Farfetch?

Fashion 296
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The Super Bowl Makes A Comeback In 2022

Forrester eCommerce

Last year’s viewership originally reported at 92,000,000 was the smallest Super Bowl audience since 2007 — an audience that has dropped steadily since 2015 when a record 114,000,000 Americans tuned in. The Super Bowl Fizzles The Super Bowl is due for a come-back as the luster of The Big Game has waned over time. More […].

Games 195
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A Small Victory For Securing The US Bulk Power System

Forrester eCommerce

As early as 2007, researchers demonstrated how digitization of power systems introduces vulnerabilities that can cause physical damage. It is long overdue to secure the United States’ bulk power system supply chain.

Supplies 284