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In 2007, only 10% of digital sales went to the 3rd party merchants listed on a marketplace. Retailers around the world are now reckoning with this new normal in digital commerce.” There are 2 different cases that are relevant for this discussion and for all ecommerce merchants that sell on marketplaces.
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The first hurdle we really encountered was even getting a merchant account set up. That’s something that’s generally easy for most businesses and it’s a one or two-day process. I think there’s only one or two merchant accounts that’ll actually work with this type of subject matter in this business.
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