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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Is the digitization of in-store experiences driving a context collapse for consumers? And he believes we’ll see a similar focus in 2024.

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI. And this recommendation makes sense, as research from video creator Wyzowl found that 73% of consumers prefer to watch a video to learn about a product or a service.

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Lesson Learned: Cheaper Is Not Always Better

RetailMinded

That’s what happened for Driveline Baseball , a multichannel B2C company established in 2008 and based in Kent, Washington, that specializes in data-driven baseball performance training. However, what was sold as a ‘cheap’ alternative wound up being a very expensive, time-consuming and frustrating mistake. Striking out.

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How to Run Spotify Ads: Costs & Key Considerations

CPC Strategy

TV & Audio How to Run Spotify Ads: Costs & Key Considerations By Emily Sullivan Feb 16 2024 Spotify went public in 2008 in a market crowded with rival music services. The music streaming app has shattered expectations by reaching over 602 million users , including 236 million subscribers, across 180 markets.

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How to Run Spotify Ads: Costs & Key Considerations

CPC Strategy

TV & Audio How to Run Spotify Ads: Costs & Key Considerations By Emily Sullivan Feb 16 2024 Spotify went public in 2008 in a market crowded with rival music services. The music streaming app has shattered expectations by reaching over 602 million users , including 236 million subscribers, across 180 markets.

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Media Updates: Election-Driven CTV Spend Surge, Snap’s AI-Powered Spotlight, and Google Faces Antitrust Pressure

CPC Strategy

Paid Media Updates Media Updates: Election-Driven CTV Spend Surge, Snap's AI-Powered Spotlight, and Google Faces Antitrust Pressure By Tinuiti Innovation & Growth Team Sep 19 2024 Key Highlights  TV & Audio : Political investment is ramping up ahead of election day, and CTV spend has grown dramatically since the 2020 campaign.