As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch
Retail TouchPoints
OCTOBER 27, 2024
They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.
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