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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. And he believes we’ll see a similar focus in 2024. Coming in, I felt this was going to be a proving point for AI. Is it the real deal?

ACH 272
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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI. Though Artificial Intelligence (AI) technology has been used in marketing for years, ChatGPT made AI a topic you can potentially even discuss with grandma.

Marketing 307
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How to Run Spotify Ads: Costs & Key Considerations

CPC Strategy

TV & Audio How to Run Spotify Ads: Costs & Key Considerations By Emily Sullivan Feb 16 2024 Spotify went public in 2008 in a market crowded with rival music services. The music streaming app has shattered expectations by reaching over 602 million users , including 236 million subscribers, across 180 markets.

Blog 52
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How to Run Spotify Ads: Costs & Key Considerations

CPC Strategy

TV & Audio How to Run Spotify Ads: Costs & Key Considerations By Emily Sullivan Feb 16 2024 Spotify went public in 2008 in a market crowded with rival music services. The music streaming app has shattered expectations by reaching over 602 million users , including 236 million subscribers, across 180 markets.

Blog 52
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Media Updates: Election-Driven CTV Spend Surge, Snap’s AI-Powered Spotlight, and Google Faces Antitrust Pressure

CPC Strategy

Paid Media Updates Media Updates: Election-Driven CTV Spend Surge, Snap's AI-Powered Spotlight, and Google Faces Antitrust Pressure By Tinuiti Innovation & Growth Team Sep 19 2024 Key Highlights  TV & Audio : Political investment is ramping up ahead of election day, and CTV spend has grown dramatically since the 2020 campaign.