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Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores

Retail TouchPoints

That sense of unease is to be expected from a cohort shaped by both the 2008-2009 Great Recession and the COVID pandemic, and it’s had a big impact on their shopping choices: nearly half ( 48% ) say they shop the most often at discount/off-price retailers, and 25% frequently patronize dollar stores.

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The Future Of Documents: Content Creation Is Ripe For Its Own Digital Disruption

Forrester eCommerce

It was sometime in 2008, and people interested in collaboration and “Enterprise 2.0” I remember the first time I saw a Google Doc. on Twitter were circulating a link to a list of like-minded tech professionals. I clicked on the link, and my jaw dropped. The document looked like it was alive. There were about […].

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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

However, this latest expansion has kickstarted a new growth trajectory for the business, which started in 2008. RTP: You’ve gone through quite a journey from when you started the business in 2008. There’s going to be a mixture of different colors, and we’re playing with some fun elements to speak to that crowd.

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Magento 1 vs Magento 2: Is the Upgrade Worth the Effort to Replatform?

BigCommerce

The year was 2008. Sony’s Blu-ray HD format seemed poised to replace the DVD. Apple introduced the ultra-thin MacBook Air…

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018.

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Through-Channel Marketing Represents The Third Stage For Sales And Marketing Leaders

Forrester eCommerce

The marketing automation stage began to grow exponentially around 2008 and has reached critical mass in its first decade. […]. The CRM stage started in the 1990s and accelerated quickly a decade later with lower-priced cloud offerings.