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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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What to Sell in 2018: How to Find a Product Niche and Start Selling Online

BigCommerce

Choosing the right products to sell will impact every other business decision you make. The motivation behind launching our business was a combination of wanting to be in charge of our own destiny and the thrill of making a high quality American-made product that others would enjoy and value. This is setting yourself up for failure.

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Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Retail TouchPoints

Decorated with graffiti custom-created by real-world Brooklyn-based artists, the space features a virtual BMX park and a number of other mini-games. Items are available both as virtual goods and IRL versions made from secondhand denim and other fabrics. Inside SFLMaven’s jewelry store in Decentraland. People of Crypto Lab.

Games 341
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Black Friday 2018: An Ecommerce Survival Guide

BigCommerce

In some industries like jewelry, the post-Black Friday madness will account for as much as 40% of revenue. The only year-to-year decrease in Black Friday shopping throughout the past decade came during the Great Recession in 2008. Many of the items purchased during Black Friday sales are for others. This is serious business.

eCommerce 370
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3 Ways AR and VR can help brands and retailers adapt to the New Normal

GetElastic

The problem could be the model, from their pose, to their facial expression or other variable. We covered one of the earliest adopters EyeBuyDirect’s Wall of Frame back in 2008. For example, Kendra Scott's jewelry try-on is built with Apple’s ARKit. Enhance try-before-you-buy. Virtual try-on is hardly a new feature.

Retail 144
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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

The numbers tell us that from 2008 to 2015, the time spent by the average U.S. Right now, Instagram Shopping is limited to apparel, jewelry and beauty brands. But it’s likely that Instagram will widen the field in the near future to include other types of businesses. adult on a mobile device has more than doubled.

Mobile 214
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How 5 Retailers Turned Their Etsy Shops into Full-Time Jobs

SellBrite

While many of its users sell their wares simply to share their creative works or supplement their incomes, others have turned their Etsy stores into full-time endeavors. I always ask other Etsy shop owners, ‘Would you click on your item?’” She also requested feedback to see if her product photos were enticing. “I