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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. Note: IDC has been credited with coining the term “omnichannel.”)

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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

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7 Brands Discuss the Benefits of the New Cashless Economy and Apple Pay’s Growing Ubiquity

BigCommerce

Adii Pienaar, Founder of Conversio and WooThemes (later acquired by WooCommerce), sums this up best: Customers worldwide are using their mobile devices for online shopping more often. Depending on who you want to believe, it’s estimated that since late-2014 more than 50% of all online purchases are made from mobile devices.

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Digital Commerce and the Threat of Card-not-present Fraud

BigCommerce

Mobile payments are also making an increasing impact. This shift to mobile is pushed along with the ever expanding list of payments-enabled devices. 28% of millennials prefer shopping on their smartphones (a mobile device) rather than on their computers. In 2016, shoppers spent more than $1.9 trillion worldwide. Smartwatches.

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Zebra Technologies Appoints New CEO and Executive Board Chair

Retail TouchPoints

Burns, a 30-year technology veteran, joined Zebra in 2015 as the company’s SVP of Enterprise Visibility and Mobility, and was promoted to the product and solutions chief role in 2018. He also worked with measurement solutions provider Spirent Communications for nine years , serving as the company’s CEO from 2008 to 2013.

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Why Social Media is ‘Pay to Play’ in 2021 (And How to Get the Best Bang for Your Buck)

Kissmetrics

Just look at Facebook’s audience growth since late 2008. Design Your Posts for Mobile. When it comes to our social media, mobile is king. Four-fifths of Facebook users exclusively access the site via mobile , while just 1.7 Creating mobile-first social ads isn’t rocket science. percent use a laptop or desktop.