The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce
Retail TouchPoints
MARCH 21, 2023
Giving Amazon a Run for its Money Source: Jungle Scout Amazon’s biggest competitor at the moment is Walmart, which launched its third-party marketplace in 2009 but didn’t really start hitting the gas until a few years ago. “If More than half ( 52% ) of sellers said they plan expand to additional platforms in 2023, up from 30% in 2022.
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