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Carter’s Begins Search for New CEO Following Retirement of 30-Year Company Veteran

Retail TouchPoints

Westenberger joined Carters in 2009 and has held his current titles since March 2024. Carters recently implemented a new strategic approach spanning marketing, product development and store design to broaden its appeal to Gen Z. Both appointments are effective immediately, but Casey will serve in an advisory capacity through Feb.

Apparel 277
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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services. Now it’s the inversion.

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The Best Luxury Marketing Strategies

Kissmetrics

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing 363
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Join us at CX Europe 2018 for insight into customer understanding and other key CX priorities

Forrester eCommerce

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide. CX Europe 2018 is just 10 days from now — Tuesday […].

Other 367
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Investment in BigCommerce, Our Customers and Our Partners

BigCommerce

BigCommerce’s founders, Eddie Machaalani and Mitch Harper, launched the company in 2009 after meeting in an online chat room while living in Sydney. That summer I joined as CEO, an opportunity I was thrilled to pursue given the immense market opportunity and my career passion for ecommerce. BigCommerce History .

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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts. Conduct keyword research.

Marketing 354
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Williams-Sonoma Promotes Veteran Insider to Brand President Role

Retail TouchPoints

Carbullido joined Williams-Sonoma in 2009 as VP, Pottery Barn Ecommerce, and since 2014 has served as its Chief Marketing Officer, leading marketing strategy and operations across the retailer’s portfolio of brands. He is replacing Ryan Ross, who resigned earlier this month for a leadership position outside the company.