From Omnichannel to Polychannel: How FMCG Shopping is Changing
Retail TouchPoints
OCTOBER 25, 2024
Driven by higher prices brought on by inflation, supply chain costs and other factors, shoppers in 2024 are cutting coupons and bargain hunting like they haven’t since the financial crisis of 2009 (if not earlier). According to research from eMarketer , global retail media ad spending has increased from 15.1%
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