RTP blog

DECEMBER 19, 2017

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 I’ve highlighted some “then” and “now” quotes from a few who have contributed to our Guide throughout the years.

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

Retail TouchPoints

MAY 18, 2023

Here are some alternatives to consider: Amazon — More than half of all product searches now take place on Amazon, and the world’s biggest online marketplace offers its own advertising platform that’s eating away at Google’s market share; Facebook — The social media site remains one of the top platforms for retailers trying to reach new markets.

Improvements 236

Improvements PPC Retail Financial Services 236

Kissmetrics

APRIL 23, 2021

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. We have plenty of outlets to do what we need… — Dark Horse Espresso (@darkhorsecafe) January 15, 2010. Easier said than done!

Definition 362

Definition Management Social Media SEO 362

iVend

NOVEMBER 18, 2024

The term omnichannel has been part of the retail world since around 2010. Online they can browse and buy through browser search, image search, ecommerce stores, apps, and social media. Single view of inventory: the most efficient way to serve customers through multiple channels is not with multiple inventory systems.

Omnichannel 52

Omnichannel POS Retail Mobile 52

Kissmetrics

JANUARY 21, 2020

In 2010, Google made 516 algorithm changes. First off, all marketing channels become statured over time. And, as I mentioned above, it’s with all channels. As I explained above, just because the metrics aren’t going in your favor doesn’t mean that a channel is dead. SEO has been changing drastically over the years.

SEO 363

SEO Social Media eCommerce Article 363

Kissmetrics

JULY 30, 2021

Which one do you think looks more attractive on a website or social media post? However, Google made the tool available to the public in 2010, which made it simpler for all website owners to access and use. You can shorten any link posted to social media right from the Hootsuite dashboard. is worth a look.

Social Media 280

Social Media Mobile Marketing Management 280

365 Retail

MAY 23, 2024

By partnering with established resale platforms like Reflaunt and Depop , the social media giant is positioning itself at the forefront of an emerging trend – the convergence of social media, e-commerce, and sustainable fashion. Gone are the days when social sales equated to merely cheap fast fashion tat.

eCommerce 52

eCommerce Social Media Fashion Consumer 52

Smile.io

NOVEMBER 17, 2022

Blog Gabrielle Policella What is Small Business Saturday Small Business Saturday was started in 2010 by American Express to encourage shoppers to shop at small businesses. Implement a strong social media strategy. A strong social media strategy can engage customers online before, during, and after Small Business Saturday.

Small Business Retail 86

Small Business Retail Social Media Omnichannel Customer Loyalty 86

Kissmetrics

JUNE 27, 2017

It’s just so 2010. Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Marketers generated 174% more conversions with email than social media.

Social Media 269

Social Media eCommerce Article Marketing 269

365 Retail

MARCH 5, 2024

While currently only available to US users, it enables users to buy products directly by clicking on an ad on one of these social networks, without leaving the platform. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.

eCommerce 67

eCommerce Retail Supplies Social Media 67

Sailthru

JUNE 11, 2019

Francisco Inchauste wrote those words in a Smashing Magazine article back in 2010. channels, which describes instances such as a clunky experience going from, say, social media to the website. It shows how mobile , social media and the web have changed customer behavior. Analytics are easy to read wrong.

Customer 156

Customer Social Media Magazine Workshop 156

Kissmetrics

FEBRUARY 16, 2021

Infographics get shared on social media about 3x more than any other type of content. Videos hosted on Vimeo or your YouTube channel. Naturally, getting people to share your content on social media is a good thing. All of those things are absolutely true. But you’re totally reading this, right?!

SEO 352

SEO Social Media Blog Download 352

Kissmetrics

APRIL 12, 2021

Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. This is imperative in understanding your content marketing and potentially using social media with smaller bits of digestible date.

Marketing 356

Marketing Social Media PPC Customer 356

Omnisend

AUGUST 19, 2021

But in general, marketers have settled on defining Gen Z as those born between 1996 and 2010. Unlike Millennials of the generation before, they were born into a world humming with rapid technological innovations and social media. You might just turn them off from your brand: Concentrate on only a few channels.

Social Media 148

Social Media Definition Recommendation Department Stores 148

Ecommerce Platforms

JANUARY 11, 2023

ShipStation was founded in 2010 and is based in Austin, Texas. By integrating with all your sales channels (see our section on integrations), ShipStation allows you to manage orders from just one platform. Alternatively, suppose you don’t want to use one of ShipStation’s sales channel integrations. Channel Advisor.

Shipping Costs 196

Shipping Costs Shipping Labels Merchant Services Shipping 196

Ecommerce Platforms

JANUARY 11, 2023

ShipStation was founded in 2010 and is based in Austin, Texas. By integrating with all your sales channels (see our section on integrations), ShipStation allows you to manage orders from just one platform. Alternatively, suppose you don’t want to use one of ShipStation’s sales channel integrations. Channel Advisor.

Shipping Costs 195

Shipping Costs Shipping Labels Merchant Services Shipping 195

ESW

JULY 16, 2018

Until the advent of digital channels, most brands focused their efforts on getting products placed in other companies’ retail outlets. Today’s brands are building their own stores and creating direct channels to get closer to the consumer. Rothenberg dates the origin of this revolution in 2010, the year Warby Parker was started.

Consumer 84

Consumer eCommerce Social Media Channel 84

Ecommerce Platforms

NOVEMBER 29, 2022

Meta: In today’s Sprout Social review, we’re looking at one of the more powerful social media management tools on the market for business leaders. In today’s Sprout Social review, we’re taking a closer look at some of the feature of one of the most popular social media management tools on the market.

Social Media 39

Social Media Management Definition Channel 39

retailnext

OCTOBER 15, 2019

Video can provide important information in a way that’s easy for customers to understand, regardless of the channel they receive it on. Check out how eye-glass gurus Warby Parker use their YouTube channel to answer inquiries. Integrate Across all Channels. So, it’s important to keep them satisfied and informed.

Marketing 59

Marketing Retail Social Media Mobile 59

ROI Revolution

JUNE 17, 2022

As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 billion, with social media moving to rank second at $48.2 Worldwide desktop market share of leading search engines from January 2010 to January 2022. billion compared to $33.3 ROI Revolution.

PPC 78

PPC Mobile Social Media Search Marketing 78

Ecommerce Platforms

MARCH 11, 2023

Dacast was originally introduced in 2010, and has been growing ever since. You’ll access everything in the Event plan, plus phone support, unlimited channels, VOD chapter markers, advanced library capabilities, and support for 3 team members. To begin streaming, you’ll need to create a “Live Channel” within the Dacast interface.

Payments 104

Payments Multi-channel Subscription Payment Services 104

Sailthru

JUNE 11, 2019

Francisco Inchauste wrote those words in a Smashing Magazine article back in 2010. channels, which describes instances such as a clunky experience going from, say, social media to the website. It shows how mobile , social media and the web have changed customer behavior. Analytics are easy to read wrong.

Customer 68

Customer Social Media Magazine Workshop 68

Smile.io

FEBRUARY 7, 2023

Jean Francois is the VP of Partnerships & Channel Sales at ShipperHQ. Prediction: “Social shopping is going to explode and is projected to surpass $2 trillion by 2025 , due to its ability to eliminate friction, enhance engagement, and present new opportunities for merchants to generate interest and drive sales.

eCommerce 104

eCommerce Shipping Costs Merchant Services Social Media 104

Retail TouchPoints

AUGUST 22, 2022

Buy.com was acquired by Japanese marketplace juggernaut Rakuten in 2010; Grover ran that company’s North American business for several years before joining a private equity firm that bought fashion site Bluefly.com , which he helped turn into a marketplace and then operated. after Amazon and eBay. SPO isn’t Stingy with its Data.

Shipping Costs 246

Shipping Costs Fulfillment eCommerce Consumer 246

SellBrite

AUGUST 16, 2019

Since the introduction of YouTube, businesses have started to create their own channels to increase brand awareness, share product information, generate traffic, and boost consumer engagement through video marketing. Nike’s new product unveil video for social media marketing. Content marketing is becoming a bit chaotic.

eCommerce 102

eCommerce Social Media Information Blog 102

Ecommerce Platforms

JULY 10, 2017

For Point Nine the adventure started in 2010, when Point Nine, operating as Team Europe Ventures Fund at the time, invested in Lieferheld’s first financing round, a seed round of €800k. Social media hasn’t turned out to be the bastion of sales that brands and tech companies had hoped. Read more at Forbes.

eCommerce 106

eCommerce Magazine Social Media Home Shopping 106

ROI Revolution

JULY 6, 2022

Search engine results are the most common brand discovery channel. Social media networks are the top way Gen Z finds new products, but search engines are still the top way for all other age demographics. Worldwide desktop market share of leading search engines from January 2010 to January 2022. Search Engine Roundtable.

SEO 78

SEO eCommerce Mobile Games 78

SellBrite

AUGUST 25, 2017

Product Origin Quote: “In 2010, I launched S’well with the mission to rid the world of plastic water bottles. Another way to differentiate from competitors and attract more customers is by creating and sharing more video content on your website, in your emails, and with your social media followers. Not convinced yet?

eCommerce 96

eCommerce Social Media Outdoor Customer Loyalty 96

Kissmetrics

SEPTEMBER 8, 2020

A specialist agency focuses on the services that are closely related to local search but they Generalist focus: These agencies offer a variety of services, and they’re focused on higher-level goals across a lot of different channels. In 2018, Google rolled out 3,200 changes to its search algorithm, up from just 400 changes in 2010.

SEO 271

SEO Multi-channel Mobile Information 271

Sailthru

JANUARY 28, 2018

Francisco Inchauste wrote those words on this article back in 2010. gaps between channels (for example, where the experience of going from social media to the website could be better). It shows how mobile, social media and the web have changed customer behavior. Social media are also a useful source of data.

Customer 68

Customer Social Media Workshop Customer Experience 68

SellBrite

MARCH 7, 2018

Coined in 2010, the term is thrown around to describe a straightforward concept — that every strategy you develop and implement should be centered around driving growth. Follow these easy tips, and you’ll quickly find the best strategies and channels for scaling your online business. Send Social Engagement Ask Cards.

eCommerce 167

eCommerce Social Media Blog Payment Services 167

SellBrite

MARCH 7, 2018

Coined in 2010, the term is thrown around to describe a straightforward concept — that every strategy you develop and implement should be centered around driving growth. Follow these easy tips, and you’ll quickly find the best strategies and channels for scaling your online business. Send Social Engagement Ask Cards.

eCommerce 162

eCommerce Social Media Blog Payment Services 162

Sailthru

APRIL 29, 2019

— TechStyle Fashion Group, along with their flagship brand JustFab, boasts over 5 million VIP members and over 25 million social media fans, in 12 countries. We feel in a really good place with email, and one-to-one through other channels,” Deretich concluded. It’s such a great read that we had to share below!

Customer 60

Customer Fashion Social Media Events 60

Shopping Signals

SEPTEMBER 2, 2016

But you can gather intelligence from customers, suppliers, social media, even the competitor’s own web sites. You should break this down even further and look at the conversion rates by traffic channel. Social Media : It is measureable marketing that is much less expensive than traditional advertising.

eCommerce 75

eCommerce Social Media Multi-channel Improvements 75

Kissmetrics

APRIL 24, 2018

Instagram has changed a lot since it first launched in 2010. Now, you have great content to repurpose for other social media channels as well. You can send them a simple email like this to begin the conversation: They get additional content for their channel. I asked her what she was doing differently. Her answer?

Marketing 223

Marketing Social Media Clothing Article 223

ROI Revolution

DECEMBER 20, 2017

Additionally, 53% of all emails are opened on a mobile device , which is up 30% from 2010. Determine which channels are the most profitable, or which new channels you will test. If it’s a new channel, set clear goals based on what you hypothesize to happen, and support it with any data you have available. Be realistic.

eCommerce 60

eCommerce Mobile PPC SEO 60

Ecommerce Platforms

DECEMBER 20, 2019

From the convenience of one dashboard, it integrates point-of-sale (POS) functionality with customer channels and operations. The software is used to help you manage inventory, customers, and social media by using data analytics and insights to fuel your business decisions. Who's Revel POS? A Brief Background.

POS 118

POS Payment Services Payments Point of Sale 118