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CEOs Own Software Competency — And The Structure Of Innovation Delivery

Forrester eCommerce

Marc Andreessen famously said this in a 2011 essay in The Wall Street Journal. World-class innovation delivery requires weaving together three foundational realities: “Software is eating the world.” It was true then, and it’s all the more true today.

Marketing 378
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Lipstick: How Pinterest Drives Sales Through Augmented Reality

Forrester eCommerce

AR applications within the cosmetics industry have come a long way from the static capabilities we saw in 2011. The quality of the experiences has improved dramatically since Apple and Google got involved a few years ago. Before, I could try out nail polish colors on […].

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Inditex Appoints Founders’ Daughter as Chair, Names New CEO

Retail TouchPoints

Marta Ortega Pérez has been named Chairwoman of Inditex Group — parent company of Zara , Pull&Bear and Massimo Dutti — and Óscar García Maceiras will replace Carlos Crespo as CEO, completing a “generational handover process” at the fashion conglomerate that began in 2011. She will assume her new role as Chairwoman on April 1, 2022.

Fashion 296
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Walgreens to Offer Free HIV and STD Testing at 550 Stores

Retail TouchPoints

The retailer, which has been working with Greater Than HIV , a public information initiative of KFF , since 2011, has provided more than 82,000 free HIV tests through the in-store program, including more than 15,000 self-tests distributed during the COVID-19 pandemic.

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Let’s talk about security culture!

Forrester eCommerce

This is an update of my 2011 report “How To Market Security To Gain Influence And Secure Budget’. I am thrilled to introduce my most recent report, ‘Instill a Security Culture by Elevating Communication’. A different time called for a completely revamped report (read on to see what’s changed). To me, this always has been […]

Marketing 271
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The Future Of Telecoms: Strategies To Transform Telcos Into Digital Services Providers

Forrester eCommerce

Since our last major strategic reassessment of the telecoms landscape in 2011, digital transformation has further raised the need for change of the telco business model. Our key observation still holds true: The traditional connectivity-centric business model will work only for few telcos with a low-cost base.

Other 247
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Reports: Nike Cutting Ties With Six Retailers, Including DSW and Urban Outfitters

Retail TouchPoints

Nike has been steadily growing its own DTC channel over the past decade: in 2011, DTC generated $3 billion , representing 16% of gross sales; by 2020, those numbers soared to $12.4 Nike also ended its status as a first-party seller on Amazon in late 2019, showing that the brand is not afraid of severing ties with even the largest retailers.