How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love
Retail TouchPoints
APRIL 26, 2024
The company was founded in 2012 with its core product offering, BarkBox. Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. Bark is one company that is laser-focused on engaging these pet lovers — specifically, pup parents.
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