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How to Optimize Your Anchor Text Strategy For SEO

Kissmetrics

As I previously mentioned, in 2012 Google decided to rock the SEO world by releasing the Penguin algorithm. Following 2012, Google has updated the Penguin algorithm multiple times with dramatic effect each time – so it’s easy to presume we’ll see even more changes in the future. Then it was updated again recently.

SEO 362
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Grove Collaborative Names Zulily and Shopbop Alum New CEO

Retail TouchPoints

In a previous interview on the Retail Remix podcast, Landesberg shared how the brand had evolved from its initial founding in 2012 and how it was investing in brand, marketing efficiency and product innovation to uncover new revenue opportunities.

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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

Kissmetrics

Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. This combination of statistics allows YouTube to recommend videos that speak directly to a viewer’s interests, continuing a narratively static viewing material chain.

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How to Adapt Your Ecommerce Business to Increase Sales in 2021

Retail TouchPoints

The current dynamic pricing strategies allow you to automate and optimize data analysis tasks so that they recommend the most appropriate prices at all times, and thus increase product profitability in an increasingly competitive market.

eCommerce 279
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Amazon Growth Strategy: How to Run a Multi-Billion Dollar Business Like Jeff Bezos

BigCommerce

If someone wants to recommend a new product, they must write a (pretend) press release outlining the benefits of the product they envision. Is it any surprise they filed for bankruptcy in 2012? Amazon doesn’t even consider starting a new project until they’ve looked at it through the customer’s eyes.

Toys 399
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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

By contrast, when Amazon saves your login info for you, and makes recommendations based on your past purchases, that’s a first-party cookie. As far back as 2012, consumers reported being uncomfortable with being “stalked” by targeted cookies online. First-party data is good to cultivate even if third-party cookies were sticking around.

Marketing 331
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Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

According to Farm Bureau Finance Services , in 2012—in which American Express encouraged small businesses to take advantage of the holiday—$5.5 Even the Small Business Administration recommends a free Shop Small kit from American Express. Entrepreneur recommends: “When in doubt, over-staff.”. So far, it’s been a success.