article thumbnail

How to Optimize Your Anchor Text Strategy For SEO

Kissmetrics

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust. Admittedly, for a time, it totally worked.

SEO 362
article thumbnail

How to Choose The Right SEO Agency

Kissmetrics

Today, there are hundreds, if not thousands, of SEO agencies out there. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? First things first, why do you need an SEO agency? In SEO, where you’re going requires a different airplane (or agency).

SEO 320
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Secret Guide to VSEO: Video and SEO

Kissmetrics

Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. However, one type of SEO that still is underutilized is VSEO: video search engine optimization. Usually, they opt for creating various other types of content (e.g.,

SEO 302
article thumbnail

How to Create the Perfect H1 Tag for SEO

Kissmetrics

Truth be told, most SEOs, content marketers, web developers, and marketers know a little bit about H1s. The chart tells it all: I don’t want to sound like a snake-oil salesman with a bunch of anecdotes, so let me give you the cold, hard facts about h1s and SEO. That’s the direction that SEO has taken in recent years. It matters.

SEO 360
article thumbnail

Twitter for SEO: How To Use Twitter to Boost Your Brand

Kissmetrics

Likes, shares, and comments can have a massive impact on SEO. According to cognitive SEO , the higher the average number of shares, comments, and likes a brand has, the higher their website rank actually is. Twitter for SEO Tip #1: Promote, Promote, Promote. Twitter for SEO Tip #2: Use Targeted Keywords. Exposure is key.

SEO 360
article thumbnail

How to Know If Your SEO Firm Is Hurting You with Black Hat Techniques

Kissmetrics

Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I wrote this article to help you figure out if your SEO agency is doing good or doing harm. So you hire an SEO agency.

SEO 287
article thumbnail

Anchor Text SEO: Everything You Need to Know in 2018

Kissmetrics

Knowing what anchor text can improve your SEO strategy isn’t always easy – especially when you have a dozen conflicting messages trying to tell you what to do. Here’s what anchor text is, how it helps (or hurts) SEO, and what you can do to keep it optimized. How does anchor text influence SEO? Let’s take a look.

SEO 251