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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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5 Hacks to Attract Gen-Z Consumers

Kissmetrics

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. Gen Z’ers are digital natives; they’ve always had access to smartphones and social media. Hire Social Media Managers or Social Media Firms that Employ Gen Z’ers.

Consumer 351
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From Boomers to Gen Z: How FMCG Brands can Engage Specific Generations with Events and Experiences

Retail TouchPoints

Millennials (born between 1981 and 1996) crave experiences over material possessions, attend events that align with their values and embrace technology and social causes. But Gen Z (born 1997 to 2012) are the true digital natives. But don’t discount the impact social media has on older generations either.

Events 263
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Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

According to Farm Bureau Finance Services , in 2012—in which American Express encouraged small businesses to take advantage of the holiday—$5.5 To get a jump on the holiday weekend, you should remind people about the event in advance using: Social media ads. Tag your social media efforts. SmallBusinessSaturday.

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5 Alternatives to Wanelo

Kissmetrics

Wanelo was a social media platform designed to operate as a digital shopping mall. Launched in 2012 by Deena Varshavskaya and headquartered in San Francisco, Wanelo was the silver bullet online sellers were looking for. ZALORA is an online selling platform founded in 2012 that specializes in apparel and lifestyle products.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Additionally, the same audience that’s interested in the metaverse will also be interested in other digital experiences, like engaging with your brand’s social media, app and ecommerce platform.

Marketing 344
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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The company was founded in 2012 with its core product offering, BarkBox. Interview with Bark CRO Suzanne McDonnell Suzanne McDonnell, Chief Revenue Officer, Bark Retail TouchPoints (RTP): What have you and the Bark team been able to learn about your consumers, the pup parents, since the company’s inception in 2012?

Toys 278