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“Crap” Content Continues To Describe B2B Marketing – Don’t Let It Describe Yours

Forrester eCommerce

In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today.

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VMware Welcomes Estranged Sibling Pivotal Back Home

Forrester eCommerce

The transaction is a reacquisition of software development assets that VMware spun out into a separate company in 2013 after struggling to integrate them into its primary data center management […].

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The Metaverse Is Born — Now It Needs To Grow Up

Forrester eCommerce

Since 2013, AWE has […]. The metaverse has arrived — or that was the vibe last week, anyway, at the 2021 installment of the Augmented World Expo (AWE) conference. Many speakers also acknowledged that the metaverse is still in its early days, but the consensus was that after decades of gestation, the metaverse is now born.

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Survival-Mode Digital Strategy: Focus On Pragmatic Modernization

Forrester eCommerce

CEOs who put off digital investments to focus on more pressing priorities may be wishing they heeded Forrester’s advice from 2013 and 2014. It’s no surprise that interest in digital has skyrocketed in a post-COVID-19 world. Some digital teams are scrambling to modernize experiences […].

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DX Platform: Strategy, Software, or both?

Forrester eCommerce

Unfortunately, despite our consistent and transparent body of DX research dating back to 2013, there remains a […].

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Microsoft Purchases CyberX

Forrester eCommerce

Founded in 2013, CyberX has raised $48M in venture capital so this deal provides a good return to investors. Today, Microsoft announced that it has acquired Waltham, MA-based IoT and industrial control system (ICS) security vendor CyberX.

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Netflix Has Become HBO

Forrester eCommerce

In a 2013 article in GQ, Netflix chief content officer Ted Sarandos laid out the then-nascent streaming company’s challenge: “The goal is to become HBO faster than HBO can become us.”

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