Selling Swimwear to Alaskans: How 3 Retailers Successfully Expanded on Amazon
BigCommerce
DECEMBER 13, 2017
.” Alex thinks about Amazon as simply another sales channel for his business. But a 50% decrease in margins for a highly trafficked and high sales channel doesn’t cause a bit of concern for Alex and his team. That’s how to optimize sales channels. Selling direct and via third party channels has helped us broaden our reach.
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