Retail TouchPoints

FEBRUARY 3, 2021

Since founding the company in 2002, Scott has been the sole CEO, overseeing the brand’s transformation into a multi-channel retailer that now boasts more than 110 standalone stores across the U.S., He first joined the Kendra Scott board in 2014 and in 2016 joined the company as Chief Revenue and Marketing Officer.

Multi-channel 246

Multi-channel Accessories Omnichannel Fashion 246

Retail TouchPoints

DECEMBER 21, 2023

Ulta Beauty will kick off 2024 with a fresh look for its loyalty program a decade after its debut in 2014. Beginning Jan. 1, 2024, the Ultamate Rewards loyalty program will become Ulta Beauty Rewards , and along with the new name will come enhanced benefits for the program’s 42.2

Gifts 263

Gifts Social Media Channel Other 263

Retail TouchPoints

JULY 12, 2021

Myntra, which the group acquired in 2014, is among the leaders in the fashion category in India.

Travel 309

Travel Fashion Small Business Retail Supplies 309

Retail TouchPoints

JULY 14, 2021

Apple plans to make Apple Pay Later available both in-store and online, a nod to the growing cross-channel popularity of BNPL services. retailers since its launch in late 2014. Users of either Apple Pay Later service will need to be approved through their Apple device’s Wallet app. Investors’ fears are not unfounded.

Payment Services 299

Payment Services PayPal Banking Channel 299

Kissmetrics

MAY 14, 2019

Let’s look at Google’s layout changes over the past few years… lucky for us, Orbit Media performed random Google searches in 2013, 2014, and 2015 and compared them to Google’s current layout for us. In other words, SEO isn’t dead and it is still an amazing channel. Plus you can no longer build a big business through one channel.

SEO 279

SEO Channel Omnichannel PPC 279

Retail TouchPoints

JULY 22, 2022

Sellers now operate digital commerce channels for everything from drill bits to electric motors and hydraulic components. It’s why the channel now accounts for more than 18% of total revenue for the average B2B company. But caution should be taken before embarking on the next wave of digital transformation.

B2B 312

B2B Multi-channel Demo Travel 312

Kissmetrics

JANUARY 27, 2021

Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. In 2014, social media was becoming the place to post your content. Facebook is the primary distribution channel for content. The average blog post was 808 words in 2014, but was 1142 words in 2017. Amazon Echo.

Marketing 311

Marketing Social Media Blog B2C 311

BigCommerce

MARCH 28, 2017

The company made the decision to update their brand and optimize sales across channels in 2016. Considered one of the largest supplement companies in the market, BPI Sports found its initial success by selling through brick-and-mortar retail channels. Today, the company has also launched a highly successful direct-to-consumer channel.

Beauty and Health 416

Beauty and Health BigCommerce SEO Shopify 416

Retail TouchPoints

NOVEMBER 13, 2023

However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.

Omnichannel 278

Omnichannel B2B Channel Customer 278

Retail TouchPoints

AUGUST 11, 2022

Since its inception in 2014, Parachute has aimed to provide comfortable, high-quality home products at an affordable price point. What channels do they use? Leverage these insights to guide your approach to marketing, customer service and engagement across all channels. What influences them and drives their behaviors?

Omnichannel 278

Omnichannel Social Media Arts Channel 278

Optimizely

SEPTEMBER 10, 2020

In 2014, they began working with their agency, SmartClick Advertising , for all of their digital marketing needs. Dynamic content in text messages brings personalization to customer interactions, and Welding Supplies knows how important it is to provide shoppers with 1:1 customer service on every one of their channels.

Supplies 195

Supplies Channel Marketing Customer 195

BigCommerce

MAY 15, 2017

By 2014, 2 million third-party sellers shipped a record-breaking 2 billion items. Instead, these brands have turned to finding ways to leverage the marketplace to their advantage –– growing sales and driving revenue through channels beyond their webstore. Set Up Your Amazon Channel Right – The First Time.

eCommerce 355

eCommerce BigCommerce Shipping Costs Merchant Services 355

Optimizely

AUGUST 29, 2017

Zulily started out as a small daily flash sales site focused on moms, but grew quickly and was acquired by QVC in 2014 for $2.4 Requiring an email places a higher barrier to entry for your potential buyers, but also provides you with a valuable marketing channel to reach those buyers and convince them to purchase. It depends.

eCommerce 511

eCommerce B2C Customer Marketing 511

BigCommerce

JUNE 6, 2017

Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. In a short few years (this dataset reaches back to 2014), ad blockers have skyrocketed in popularity: Ad Blocker Stats (via eMarketer ). Both channels have consistency.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

RTP blog

DECEMBER 16, 2019

Brands are facing more complexity than ever with the growing needs of customers and the multiplying number of sales channels. In APAC, e-Commerce sales have tripled from $600 Billion USD in 2014 to $1.8 Clearly, online channels are no longer just a nice-to-have — they’re a necessity in our always-on world. trillion in 2018.

Customer Experience 195

Customer Experience Customer eCommerce Retail 195

Retail TouchPoints

JUNE 23, 2022

However, with the prevailing winds of retail moving in the direction of “channel integration,” “omnichannel,” “frictionless experiences,” (insert your favorite buzzword here), the broad consensus among retail experts is that ecommerce spinoffs are a terrible idea. The push toward omnichannel retail isn’t going away either.

eCommerce 289

eCommerce Omnichannel Channel Fulfillment 289

Retail TouchPoints

JULY 26, 2022

In 2014, fashion veteran Christopher Molnar decided to go after a white space he felt was being overlooked by the big fashion houses — premium essentials. For that reason, unlike other DTC brands, Goodlife went after wholesale contracts as well as developing its own channels, beginning with Nordstrom.

Fashion 306

Fashion Clothing Apparel Subscription 306

Retail TouchPoints

SEPTEMBER 5, 2023

As part of the Beats organization during the acquisition by Apple in 2014, Robison played a critical role in aligning sales channels and strategies during the merger. In this role, he provided strategic insights and support to maximize sales, marketing, and product development.

Consumer Electronics 260

Consumer Electronics Retail Electronics Customer Experience 260

Retail TouchPoints

AUGUST 12, 2022

We have had over 35 retailers and brands participate since 2014, several returning year after year.”. Five New Technologies Driving Retail Personalization. After an application process that began in November 2021, NYFTLab and its partners selected the five finalists, hailing from New York; Los Angeles; Washington, D.C.; Paris; and Tel Aviv.

Technology 243

Technology Fashion Retail eCommerce 243

Retail TouchPoints

DECEMBER 14, 2022

Both concerts saw hundreds in attendance and were also livestreamed through Domain NORTHSIDE’s YouTube Channel and ACL Radio Live, where hundreds of fans who couldn’t attend the performance could watch, giving the rooftop mural amped-up exposure. Kampf serves as President of Northwood Retail.

Social Media 279

Social Media Arts Travel Events 279

Retail TouchPoints

APRIL 1, 2021

Enter “buy now, pay later,” whose appeal is growing customer bases and revenue channels. Penny Townsend serves as Chief Product Officer at Qualpay , a company which she co-founded in 2014. Here’s an in-depth look at BNPL and the potential benefits to your online and in-store business. Buy Now Pay…What?

Merchant Services 278

Merchant Services Payment Services Online Retail Payments 278

Retail TouchPoints

AUGUST 25, 2021

The resale industry and this circularity concept is having a huge impact on multiple channels right now, not only ecommerce but the physical space, as well as shaping a new generation of consumerism ,” said Chala, who revealed that his grandmother ran a consignment shop in New York City. In the retailX keynote session on Wednesday, Aug.

Retail 306

Retail eCommerce Consumer Social Media 306

Retail TouchPoints

MARCH 22, 2022

If Amazon is using that technology, we should be using that technology,” said the Prosper keynote speaker, Koffee Kult Founder and President James Mardis, who launched his artisan coffee brand on Amazon in 2014. Online channels also offer more nuanced customer feedback than ever before.

Small Business Retail 299

Small Business Retail Retail Shopify eCommerce 299

BigCommerce

AUGUST 8, 2017

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Retail TouchPoints

APRIL 7, 2022

Once high-quality visual outfits are associated with every product, brands can then create look books, galleries and other interactive features they can distribute across all of their channels.

Fashion 287

Fashion Multi-channel Magazine Merchant Services 287

RTP blog

AUGUST 29, 2017

As a Millennial consumer, I’ve been a fan of Glossier — founded by 32-year-old Emily Weiss — since its inception in 2014, and not just for its uber-cool makeup and skin care products. Crowdsourcing: The brand’s social media channels and web site also act as a form of R&D lab.

Social Media 150

Social Media Magazine Retail Consumer 150

Kissmetrics

MARCH 12, 2018

Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. In 2014, social media was becoming the place to post your content. 89% of B2C marketers list it as their most used channel, while an even higher 92% of B2B marketers use it, second only to email at 93%. For marketing?

Marketing 205

Marketing Social Media B2C B2B 205

BigCommerce

DECEMBER 13, 2017

Communicate your newsletter sign-up option on your social media channels and on your packaging. In 2014 we shifted a big part of our external ads budget from Google to Facebook. Be responsive on your social media channels. We recommend using Facebook and Twitter as your first customer service channels. Be generous.

Shipping Costs 307

Shipping Costs Payment Services Social Media Channel 307

Kissmetrics

JANUARY 24, 2018

It’s designed for channel changers. Those people with their hand on the television remote, flipping through channels. Cable news is designed to capture that 1-2 seconds of the channel changer, and holding that attention. Who would turn the channel after reading that banner?

Marketing 279

Marketing Channel Webinar Blog 279

Retail TouchPoints

APRIL 10, 2023

Turning Customers into Brand Ambassadors (Source: Pandora) After more than 30 years operating in brick-and-mortar, Pandora began to debut online in markets around the world in 2014. In 2022, Pandora banked 600 million visits across its online channels and stores.

Jewelry 283

Jewelry Omnichannel Operations Technology 283

Retail TouchPoints

OCTOBER 3, 2023

Alcohol ecommerce solution DRINKS has sold the Wine Insiders brand, which it acquired in 2014, to the new brand management firm Full Glass Wine Co. Financial details of the transaction were not disclosed. Full Glass was founded earlier this year by alcohol industry veteran Louis Amoroso and entrepreneur Neha Kumar. ”

eCommerce 147

eCommerce Multi-channel Shopify Technology 147

Retail TouchPoints

APRIL 1, 2024

The company upended the mattress industry when it debuted in 2014, with its fresh branding and ecommerce-based approach to a category that had steadfastly resisted digital disruption. When I joined, our stores and our online business were managed as completely disparate channels, as if it was a different customer.

Shipping Costs 261

Shipping Costs Customer Channel Consumer 261

Retail TouchPoints

MARCH 15, 2022

As part of its 2022 Influencer Marketing Report , Collabstr broke down the top channels for both creators and advertisers, based on data from the 5,000 advertisers and 27,000 content creators on its platform. Influencer marketing isn’t what it was in 2013 or 2014, where you gave someone a product and they sold it for you,” Dulay said.

Marketing 310

Marketing Social Media Consumer Other 310

Retail TouchPoints

SEPTEMBER 4, 2020

According to McKinsey “What consumers value is truly shifting, and so is their channel choice. Yencken joined the Board of Directors in 2008 and served as Chairman for from 2011 to 2014. Consumer spending is ‘overpronating’ massively toward value , and there’s a material flight to online. The shifts to digital will be permanent. [I

eCommerce 195

eCommerce Multi-channel Merchant Services Department Stores 195

BigCommerce

JULY 25, 2017

The 10X Ecommerce Slack channel is a great place for that, if you aren’t already using something else. By January 1, 2014, Gerbig launched the Pink Lily official website. In 2014, that same expertise had one of North America’s largest sports novelties distributors –– Casey’s Distributing –– seeking out his advice and GSD attitude.

Shipping Costs 419

Shipping Costs eCommerce BigCommerce B2B 419

Retail TouchPoints

SEPTEMBER 16, 2022

As a result, brands such as Aerie and Bubble are putting consumer insights at the center of their decisions to ensure they’re forming the right partnerships and embracing the right engagement strategies across channels. With Allie, it was a no brainer.”

Social Media 328

Social Media Retail Games Consumer 328

Forrester Omnichannel

JULY 29, 2014

Omni-channel integration. Beyond the core "distributed order orchestration" capabilities of these platforms, OMS systems provide three other mission critical capabilities: Read more Categories: B2C eCommerce. Order management. eCommerce technology. omnichannel.

Omnichannel 68

Omnichannel Management B2C Fulfillment 68