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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.

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Boll & Branch Taps New ERP to Manage Supply Chain and Operations

Retail TouchPoints

Since its founding in 2014, Boll & Branch has evolved from an online direct-to-consumer (DTC) business to a complete omnichannel organization that has a presence on Amazon , at major retailers like Bloomingdale’s and Nordstrom , as well as branded brick-and-mortar stores nationwide.

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6 Lessons from Parachute’s Growth as an Omnichannel Lifestyle Brand

Retail TouchPoints

Since its inception in 2014, Parachute has aimed to provide comfortable, high-quality home products at an affordable price point. What channels do they use? Leverage these insights to guide your approach to marketing, customer service and engagement across all channels. What influences them and drives their behaviors?

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Claire’s Hires Children’s Place, Zara Vet as Chief Merchandising Officer

Retail TouchPoints

Lima-Guinehut brings more than 20 years of omnichannel experience to the role. She will lead the retailer’s global merchandising, sourcing and design strategy as well as the brand’s piercing business.

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Glossier Promotes Chief Commercial Officer to CEO

Retail TouchPoints

For the first time since its founding in 2014, Glossier will have a new CEO. We had long discussions about the evolution of our company strategy, anchored in our shared understanding that distribution channels change, history is cyclical, but iconic brands and products are forever.

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Kendra Scott Steps Down as CEO of Namesake Brand, Tom Nolan to Take the Reins

Retail TouchPoints

Since founding the company in 2002, Scott has been the sole CEO, overseeing the brand’s transformation into a multi-channel retailer that now boasts more than 110 standalone stores across the U.S., He first joined the Kendra Scott board in 2014 and in 2016 joined the company as Chief Revenue and Marketing Officer.

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Announcing The Forrester Wave™: Omnichannel Order Management, Q3 2014

Forrester Omnichannel

But like the awkward kid at school, Omnichannel OMS systems have blossomed and turned into the must-have technology for almost every eBusiness leader. It's quite simple - quickly fulfilling orders to meet rising customer expectations is a now a strategic competitive advantage in the world of omnichannel retail. omnichannel.