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Are PWAs At An Inflection Point?

Forrester eCommerce

Progressive web apps (PWAs) have been around since the standard was created by Google in 2015. It’s arguable that Steve Jobs announced them back in 2007—although his enthusiasm may have been curbed later by the fees the Apple App Store could claim for iOS platform apps.

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It’s Time To Mainstream ABM

Forrester eCommerce

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer.

B2B 405
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The Taming of the SKU: Dynamic Pricing Helps Retailers Reduce Food Waste And Increase Profit Margins

Forrester eCommerce

Although I didn’t know it at the time my visit to the 2015 Expo in Milan was a foreshadowing of my current food tech research. I discovered the challenge of feeding the planet, explored new agricultural methods, climbed into new harvest combines, and browsed through the supermarket of the future – not to mention eating […].

Retail 369
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Are PWAs The Way? Everything You Need To Know About Progressive Web Apps For Ecommerce

BigCommerce

Since the introduction of Progressive Web Apps in 2015, many companies have taken great advantage of this technology. They are…

eCommerce 347
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Mean Time Before CEO Scapegoats

Forrester eCommerce

A few months before I joined Forrester in 2015 I found a blog that introduced a new incident response (IR) metric written by @rickhholland “Mean Time Before CEO Apologizes”. Rick introduced this – not exactly tongue in cheek metric for IR – because the playbook was so familiar. Get breached, release a serious apology video, […].

Blog 359
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Why Automation May Not Mean Workforce Reductions

Forrester eCommerce

But lessons drawn from Forrester’s 2015 forecast, Death Of A (B2B) Salesman, raise doubts on that theory. Tech leaders and business executives invest in process automation technologies because they expect that productivity gains will translate into cost savings through reduction in employees.

B2B 338
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What Were Other Retailers Up To This Prime Day?

Forrester eCommerce

Since 2015, Amazon has hosted its annual summer sale, Prime Day, an exclusive deal event for its Prime members. In 2019, shoppers purchased more than 175 million items during the event, and its sales surpassed the prior year’s Black Friday and Cyber Monday sales combined.

Other 334