European Retailers Will Embrace Experimentation In 2015
Forrester Omnichannel
NOVEMBER 5, 2014
In 2015, European consumers' increasingly multitouchpoint shopping behavior will heighten eBusiness professionals' attention on the influence of digital across the customer journey and into stores. Forrester believes that, for Europe, 2015 will be a year of experimentation. Predictions 2015. Mobile commerce. digital store.
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