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How Does B2B CX Quality Impact Loyalty? — A Forrester B2B Summit 2022 Session Preview

Forrester eCommerce

Since 2015, client brands have used our CX Index scores to track how their […]. Forrester’s Customer Experience Index (CX Index™) captures data about customers’ perceptions of the quality of their experiences for more than 500 consumer brands. We use statistical algorithms (e.g.,

B2B 195
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Why Automation May Not Mean Workforce Reductions

Forrester eCommerce

But lessons drawn from Forrester’s 2015 forecast, Death Of A (B2B) Salesman, raise doubts on that theory. In that report, we projected that 1 million US B2B salespeople would lose […].

B2B 338
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It’s Time To Mainstream ABM

Forrester eCommerce

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer.

B2B 405
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B2B on Amazon: Should You Sell Through Amazon Business? | Salsify

Salsify

In 2015, Amazon launched a business-to-business (B2B) marketplace to claim a slice of the rapidly increasing need for B2B ecommerce. Providing a convenient way for businesses to order items on-demand gave the e-tail giant a glimpse at the wants and needs of business buyers.

B2B 78
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How eCommerce Impacts B2B Account Management

GetElastic

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money. Source: J.D.

B2B 141
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How I Turned My Father’s 90s B2B Business into California’s Fastest Growing Online Succulent Seller

BigCommerce

My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? Back in 2015, I was getting emails like crazy from apps and tool companies trying to get me to use their service.

B2B 371
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5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

What does this have to do with B2B ecommerce? Simple: If you want to sell more and satisfy your customers in the process, it’s time for you to ditch the old-school B2B mentality and draw a little inspiration from the B2C world. Reason 1: More B2B Purchases Are Happening Online. The way B2B buyers want to buy is changing.

B2C 114