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How Does B2B CX Quality Impact Loyalty? — A Forrester B2B Summit 2022 Session Preview

Forrester eCommerce

Since 2015, client brands have used our CX Index scores to track how their […]. Forrester’s Customer Experience Index (CX Index™) captures data about customers’ perceptions of the quality of their experiences for more than 500 consumer brands. We use statistical algorithms (e.g.,

B2B 195
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Why Automation May Not Mean Workforce Reductions

Forrester eCommerce

But lessons drawn from Forrester’s 2015 forecast, Death Of A (B2B) Salesman, raise doubts on that theory. In that report, we projected that 1 million US B2B salespeople would lose […].

B2B 338
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SaaS: Is B2B Revenue Better than B2C?

FastSpring

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. In fact, it’s telling that the number of publicly-traded PLG-led companies nearly quadrupled between 2015 and 2020. How B2B and B2C Are Converging. What does that mean exactly?

B2C 135
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B2B Ecommerce Site Design

BigCommerce

Analysts have forecasted that global B2B ecommerce revenue will top $6.7 B2B ecommerce alone had already surpassed $5 trillion in revenue. And yet, so few B2B brands are online. You might not want to show your prices: Pricing gouging is most real in the supplier and B2B space. Sell B2B & Wholesale Products Online.

B2B 259
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It’s Time To Mainstream ABM

Forrester eCommerce

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer.

B2B 405
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B2B on Amazon: Should You Sell Through Amazon Business? | Salsify

Salsify

In 2015, Amazon launched a business-to-business (B2B) marketplace to claim a slice of the rapidly increasing need for B2B ecommerce. Providing a convenient way for businesses to order items on-demand gave the e-tail giant a glimpse at the wants and needs of business buyers.

B2B 78
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How eCommerce Impacts B2B Account Management

GetElastic

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money. Source: J.D.

B2B 141