2015 Mobile Search Marketing 
ROI Revolution
OCTOBER 4, 2017
Retailers can no longer afford to adopt a laissez faire fair mentality when it comes to mobile advertising. Instead, mobile advertising traffic has risen past the level of desktop , but so far appears to be additive. The Rise of Mobile Advertising has Been Relentless. Mobile is nearly at parity with desktop computers.
ROI Revolution
JULY 3, 2017
Many industry experts have advised that brands should now revisit AdWords, as the search engine results page ( SERP ) has changed dramatically in the past couple of years. 3) Google is “Movin’ On Up” With Mobile. But that was only the beginning of the mobile revolution.
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Sailthru
JANUARY 5, 2018
In 2015, 26 percent of those surveyed were members, and in 2016 that number increase to 35 percent. In Morgan Stanley’s survey of 1,000 Prime members, 40 percent said they were members in the last quarter of both 2016 and 2017, indicating that membership growth has flattened. households with over $112,000 in income are already Prime members.
ChannelAdvisor
AUGUST 4, 2017
The rise of these digital assistants has tremendous implications for brands and retailers that rely on search marketing to drive traffic to their website. To begin with, searching by voice, or “voice search,” has fundamental differences from the way we think about “search” today — starting with the queries themselves.
ROI Revolution
OCTOBER 18, 2017
In 2015, Brighton , a leading retailer of designer jewelry, handbags, and accessories, was looking to utilize their video content to increase online transactions. Additionally, YouTube requires close monitoring of ad spend, which is especially true on mobile and tablets, where over 1 billion video views occur every single day.
ChannelAdvisor
AUGUST 4, 2017
The rise of these digital assistants has tremendous implications for brands and retailers that rely on search marketing to drive traffic to their website. To begin with, searching by voice, or “voice search,” has fundamental differences from the way we think about “search” today — starting with the queries themselves.
Kissmetrics
JANUARY 21, 2021
The best knowledge we have of Google’s algorithm comes in the form of major algorithm updates like: Mobile-first update (July 2019): Googlebot now looks at all websites as a smartphone, prioritizing sites that work well on mobile devices. Aim for under 2 seconds for a really fast site and under one second for mobile devices.
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